Conversionmaker NLG

Description

Conversionmaker.ai is an AI-based software that generates creative, sophisticated and unique product descriptions and marketing texts from OMN product data in just a few seconds.
The tool uses a language model that has been trained on over a million texts.

With Conversionmaker.ai, the conversion rate can be increased, SEO visibility improved and up to 90% of time saved on copywriting.

Conversionmaker currently supports 15 languages and several text types such as product descriptions, category texts, Amazon marketplace texts, blog and social media posts as well as emails.

Further information can be found here.

A subscription is required to use the service with OMN.

Supported languages

The list of supported languages is the following:

Bulgarian, Czech, Chinese, Danish, Dutch, English (GB + US), Estonian, Finnish, French, German (+ Austria & Switzerland), Greek, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese (+BR), Romanian, Russian, Swedish, Slovak, Slovenian, Spanish, Turkish, Ukrainian

All languages can be seen on this page.

The languages can be adapted by the providers, which may result in discrepancies between the page and the languages actually supported.
As this Workflow uses write operations to PIM attributes via REST API, the OMN user executing this Workflow needs to be in an admin role. API admin roles are configured in property 'omn.eai.api.admin.roles' in EAI Properties

API URL

Access to the following URL is needed:

Configuration Parameters

Workflow-Name: ai_textcreation_conversionmaker

Key (* = required) Type Default Description Example

ai_textcreation_conversionmaker_api_key*

string

API Key for the conversionmaker service

ai_textcreation_conversionmaker_api_projectId*

string

Conversionmaker project ID

6282171639dac8dfb01c44a0

ai_textcreation_conversionmaker_languageTag

string

de-DE

The language to use. This affects both: The language in which the text is generated and to which language the text is written to for language dependent attributes

en-GB

ai_textcreation_conversionmaker_api_name

string

The name for the entity (shop/product/marketplace/email). If not set, the name is derived from product name

ai_textcreation_conversionmaker_api_text

string

The text which is used as source for the text to generate. If not set, this parameter is set automatically to a "serialized" version of the product which consists of its name, classification and included attributes

ai_textcreation_conversionmaker_api_type

string

The entity type to use. This parameter is only eligible for "*_optimizePush" and "*_optimizePull" use case/config presets (see parameter config presets below). Possible values: PRODUCT-PAGE, SHOP-CATEGORY, INSTAGRAM_POST, FACEBOOK_POST, LINKEDIN_POST, TWITTER_POST

ai_textcreation_conversionmaker_api_manufacturer

string

The manufacturer. This parameter is only eligible for the "marketplaces_title", "marketplaces_attributes", "marketplaces_description" and "marketplaces_content" use case/config presets (see parameter config presets below). If set, it will overwrite any value read from "*_sourceAttributeIdentifierManufacturer" parameter (see below)

ai_textcreation_conversionmaker_api_sourceAttributeIdentifierManufacturer

string

Identifier of the PIM2 attribute where to read the manufacturer from. This parameter is only eligible for the "marketplaces_title", "marketplaces_attributes", "marketplaces_description" and "marketplaces_content" use case/config presets (see parameter config presets below). The manufacturer can be set manually by using "*_manufacturer" parameter

ai_textcreation_conversionmaker_api_keywords

string

SEO Keywords to use for text creation. Maximum 5 Keywords, comma separated

men’s suit, formal wear, pinstripe suit, classic

ai_textcreation_conversionmaker_api_topic

string

The topic of the email. This parameter is only eligible for the "emails" use case/config preset (see parameter config presets below)

Invitation to our anniversary

ai_textcreation_conversionmaker_api_company

string

The name of the company. This parameter is only eligible for the "emails" use case/config preset (see parameter config presets below)

apollon GmbH+Co. KG

ai_textcreation_conversionmaker_api_formOfAddress

string

Form of address to use in generated texts. If omitted the AI will tend to keep the form of address as seen in the given inputs. Possible values: FORMAL, INFORMAL, NEUTRAL, PLURAL

INFORMAL

ai_textcreation_conversionmaker_api_textLength

string

Indicates the length of the generated text. Possible values: SHORT, MEDIUM, LONG

MEDIUM

ai_textcreation_conversionmaker_omn_attributesToInclude

string (multiple)

List of PIM2 attribute identifiers to include for text generation. "*" includes all

ai_textcreation_conversionmaker_omn_attributesToExclude

string (multiple)

List of PIM2 attribute identifiers to exclude for text generation. Note that excluded attributes have precedence over included attributes. This means you can for example first include all by using "*" for the "*_attributesToInclude" parameter and then exclude specific attributes

ai_textcreation_conversionmaker_additional_info

string

Additional information which should be considered in generated text. This could be some information which maybe is not covered by the included attributes of the product

Now on sale for only $3.99

ai_textcreation_conversionmaker_targetAttributeIdentifierEntityId

string

Identifier of the PIM2 attribute where to write the conversionmaker entity id to. Attribute needs to be of type Text and language dependent

ai_textcreation_conversionmaker_targetAttributeIdentifierEntityUrl

string

Identifier of the PIM2 attribute where to write the conversionmaker url to. This url will directly link to the conversionmaker ui where the text can be edited. Attribute needs to be of type Text and language dependent

ai_textcreation_conversionmaker_targetAttributeIdentifierText

string

Identifier of the PIM2 attribute where to write the generated text to. Attribute needs to be of type Text and language dependent

ai_textcreation_conversionmaker_sourceAttributeIdentifierText

string

Identifier of the PIM2 attribute where to read the source text from. This parameter is only eligible for "*_optimizePush", "rewrite" and "summarize" use cases/config presets (see parameter config presets below). When used in "*_optimizePush" use case then the source text is pushed (written) to the conversionmaker ui to keep it in sync. When used in "rewrite" or "summarize" use case then the source text is being rewritten respectively summarized

ai_textcreation_conversionmaker_targetAttributeIdentifierTextCopyScore

string

Identifier of the PIM2 attribute where to write the copy score of the generated text to. Attribute needs to be of type Real and language dependent

ai_textcreation_conversionmaker_targetAttributeIdentifierTextDateTime

string

Identifier of the PIM2 attribute where to write the date-time of the generated text to. Attribute needs to be of type Date and language dependent

ai_textcreation_conversionmaker_configPreset

string

The config preset to use. Config presets are configuration parameter bundles which contain reasonable default values relating to specific uses cases (see also "Conversionmaker Use Cases" below). Idea behind this is to keep the complexity of workflow configuration low while still being flexible. It is strongly recommended to set a config preset since it sets many low level config parameters automatically. Possible values are: products_productPage, products_shopCategory, products_optimizePull, products_optimizePush, blogPosts_title, blogPosts_introduction, blogPosts_paragraphs, blogPosts_conclusion, blogPosts_optimizePull, blogPosts_optimizePush, marketplaces_title, marketplaces_attributes, marketplaces_description, marketplaces_content, marketplaces_optimizePull, marketplaces_optimizePush, socialmediaPosts, socialmediaPosts_optimizePull, socialmediaPosts_optimizePush, emails, emails_optimizePull, emails_optimizePush, copyScore, rewrite, summarize, keywords_suggestions

Conversionmaker Use Cases

All Conversionmaker text types and tools are supported and seamlessly integrated within OMN.

To ease configuration OMN provides a configuration bundle (config preset) for each use case which sets several low level configuration parameters automatically.

The following table lists the available config presets. The parameter "ai_textcreation_conversionmaker_configPreset" needs to be set to one of the corresponding preset names listed here.

Config Preset Name Description

products_productPage

Generates text for products

products_shopCategory

Generates texts for shop categories

products_optimizePull

Pulls product or shop category text from conversionmaker webpage

products_optimizePush

Pushes product or shop category text to conversionmaker webpage

blogPosts_title

Generates blog post title text

blogPosts_introduction

Generates blog post introduction text

blogPosts_paragraphs

Generates blog post paragraph text

blogPosts_conclusion

Generates blog post conclusion text

blogPosts_optimizePull

Pulls blog text from conversionmaker webpage

blogPosts_optimizePush

Pushes blog text to conversionmaker webpage

marketplaces_title

Generates marketplace title text

marketplaces_attributes

Generates marketplace attributes

marketplaces_description

Generates marketplace description text

marketplaces_content

Generates marketplace content text

marketplaces_optimizePull

Pulls marketplace text from conversionmaker webpage

marketplaces_optimizePush

Pushes marketplace text to conversionmaker webpage

socialmediaPosts

Generates social media post text

socialmediaPosts_optimizePull

Pulls social media post text from conversionmaker webpage

socialmediaPosts_optimizePush

Pushes social media post text to conversionmaker webpage

emails

Generates email text

emails_optimizePull

Pulls email text from conversionmaker webpage

emails_optimizePush

Pushes email text to conversionmaker webpage

copyScore

Calculates the copy score

rewrite

Rewrites text

summarize

Summarizes text

keywords_suggestions

Generates keywords

Example configuration

The following image shows what a sample configuration for Conversionmaker with use case product page might look like.

WorkflowConfig Conversionmaker
Figure 1. Example configuration parameters for "Product Page"

A detailed step-by-step guide to the configuration of the Workflow Config Function plug-in can be found on this page.

The following links contain related information that are recommended for reading.

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