What is DAM?
Digital Asset Management (DAM) refers to a system for the centralized storage, organization, and management of digital assets such as images, videos, documents, and other media files.
What does a DAM system do?
A DAM system is a central repository for all digital media assets in a company. It provides structured storage and controlled access to digital files.
Core functions of a DAM system:
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Storage: Centralized, structured storage of all digital assets
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Organization: Assets are organized using metadata, keywords, and categories
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Access control: Role-based permissions define who can view, edit, download, or share assets
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Version management: Changes to assets are tracked and previous versions can be restored
Why is a DAM important?
Companies today create and use vast amounts of digital content — product images, marketing materials, brand assets, and more. Without a central DAM system, assets are scattered across drives and email inboxes, leading to duplicates, outdated files in circulation, and inefficient workflows.
Key benefits:
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Single source of truth for all digital assets
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Faster asset retrieval and reuse
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Consistent brand identity through controlled asset distribution
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Reduced costs through elimination of duplicate content creation
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Better collaboration between teams and partners
DAM in OMN
OMN includes a comprehensive DAM module that enables centralized management of digital assets. It is closely connected with the PIM module, allowing product data and related assets to be linked and managed together.
Further information on the OMN DAM module can be found here.