OMN Glossary

Accelerator

The OMN Accelerator is apollon’s own application that enables the automated deployment of an OMN system with industry-specific configurations, e.g. in a cloud environment such as AWS.

ACL

Abbreviation for Access Control List (access definition for OMN functionality that is configured in the backend)

AD

Active Directory (AD) is a directory service developed by Microsoft. It is used for the central administration of user accounts, computers, groups and other resources in a Windows network and covers the following areas: User management, authentication and authorization, organizational structure, single sign-on (SSO) and group policies.

Adobe Express

Adobe Express is a web platform that makes it possible to create video, marketing and social media content, edit photos and PDFs and achieve impressive results. The app combines the innovative and intuitive tools of Adobe Firefly with simple tasks that can be done with one click, such as removing backgrounds. Through the interface with OMN, content can be exchanged with Adobe Express.
See also OMN CI HUB Connector for Adobe Express

Advanced Search

Affiliate

Affiliates are partners that advertise products or services of other companies on their websites. If the sale is successful, the affiliates receive a commission from the respective company.

AGPL

The AGPL (Affero General Public License) license requires that changes to the source code of the software are also published under the AGPL. It is particularly relevant for web applications.

AI

AI is the abbreviation for artificial intelligence. It simulates human intelligence with machines and computer systems. Through automation and machine learning, applications should be able to solve tasks in the same way as they are solved by humans or human intelligence.

Algorithm

A clear specification of how to solve a particular problem.

Amazon Cloud-Front

Amazon Cloud-Front is a content delivery network (CDN) offered by Amazon Web Services (AWS).

AMF

AMF (Action Message Format) is a binary format used to serialize object graphs such as ActionScript objects and XML or to send messages between an Adobe Flash client and a remote service (usually a Flash Media Server or alternative services).

Analytics

Analytics are analyses. With the help of analyses, new insights are to be gained. This can be retrospective, in order to work out facts, or future-oriented, in order to make predictions with the help of AI. A basic distinction is made between data analytics and business analytics. Although both involve the refinement and evaluation of data, business analytics deals exclusively with the use of company data. Data analytics, on the other hand, is not limited to business applications and is used in various fields (e.g. science). The methods of analysis can be divided into four categories: Descriptive, Diagnostic, Predictive and Prescriptive Analytics.

Angular

Angular is one of the most popular and widely used JavaScript frameworks. It is open source, under the MIT licence and actively supported by Google. The code base has been completely rewritten and is now based on the TypeScript language. The focus of the project has expanded from developing a framework to developing an entire platform for web applications.

API

An API (Application Programming Interface) is a set of commands, functions, protocols and objects that programmers can use to create software or interact with an external system. OMN has a powerful rest-based API for integrating OMN into an existing system landscape.
See also REST API & OMN API

API2CONVERT

API2CONVERT is a platform for highly scalable cloud APIs that makes it possible to automatically convert images and video files.

API-Gateway

An API gateway is a method that triggers a lambda function to serve the request.

App

App is the English abbreviation for application. It is an application software for mobile devices or mobile operating systems.

Article

In a two-level OMN hierarchy: unique expression of a product - also variant. Unit which can be purchased by the customer. Several articles form the quantity below a product. E.g. T-shirt "Model A" in size M.

Asset

Element of a dataset, e.g. individual image file (Media Asset)

Asynchronous

Asynchronous execution means that tasks are processed independently of each other without waiting for another task to finish. In OMN, for example, AI processes are executed asynchronously in the background.

Attribute

Product property that is maintained in a separate (database) field (e.g. length, weight, price). A text field containing marketing information is also an attribute of an item or product in OMN.

Augmented Reality (AR)

Augmented reality (AR for short) is a concept for adding virtual aspects to the real world by means of technical devices. The virtual aspects can be texts, graphics, images or videos.

Authentication

Authentication is the proof of a claimed property of an entity.

Authenticator App

Authenticator apps are applications, such as Google Authenticator, Microsoft Authenticator or Authy, which can generate dynamic OTP codes based on a shared secret key and the current time. The generated code can be used for two-factor authentication.

Authorization

Authorization is the process of checking the permissions or access rights of an entity.

autoRetouch

autoRetouch is an AI-supported platform that simplifies the image editing process. Through integration with OMN, images can be optimized or cropped at the touch of a button.
See also Overview of AI functions in OMN Accelerator & AI Image - autoRetouch

Availability Zone

An availability zone of a cloud provider such as AWS is a group of data centers within a region that do not share critical service components (e.g. power supply, cooling and access). These zones are usually geographically separated from each other to ensure that local disruptions do not affect more than one availability zone.

AWS

“Amazon Web Services" (AWS) is a secure cloud computing platform that provides computing power, database storage and content delivery. Millions of customers worldwide rely on AWS to become more agile, reduce costs and realize innovations faster.

Azure

Azure is a cloud computing platform from Microsoft that enables developers to access, manage and develop applications and services via global data centers.

Backend

The backend is the background of a software application. In contrast to the frontend, the data of an application is processed and stored here.

Backup

Backup is the process by which defined data is saved on a suitable storage medium (e.g. an external hard disk). The backup copy thus created contains the data in redundant form and allows full or partial recovery, e.g. in the event of data loss.

BI

BI means Business Intelligence. This is a technology-driven process to analyze data. The resulting information is used by users to make informed business decisions.

Big Data

Big data, also known as "mass data" in German-speaking countries, refers to large, unstructured data that consumers and companies generate daily via systems, mobile devices and electronic sensors. Since the volume of data is too large and too complex to process manually, the data is stored, managed and analysed with the help of suitable software solutions.

BIM

BIM is an abbreviation for Building Information Modelling. It refers to a method for digitally representing buildings. The digital representation covers the entire life cycle of a building model including all relevant information (physical and functional characteristics). The goal of BIM is to bring together all project participants centrally in order to make construction projects such as buildings, bridges or tunnels more efficient, economical and sustainable through integral planning processes. Since data in a BIM software is continuously built up throughout the entire planning process, compatibility with other systems, such as PIM systems for product data, must not be disregarded in order to enable efficient joint implementation.

Blacklist

A blacklist, also called negative list, is the opposite of a whitelist. It is a list that classifies IP addresses or domains as spam based on certain criteria. Emails from senders on a blacklist are recognized as spam and automatically blocked.

BMEcat

BMEcat is a standardised exchange format especially for catalogue management. It can be used to exchange catalogue and product data between companies. BMEcat was developed on the initiative of the "Bundesverband Materialwirtschaft, Einkauf und Logistik e.V. (BME)" (Federal Association of Materials Management, Purchasing and Logistics), hence the abbreviation "BME", and is based on the XML format.

BOM

Bill of materials

BPM

Business Process Management (BPM) is an important tool for managing and optimizing companies. It deals with the identification, design, documentation, implementation, control and continuous optimization of business processes from the perspective of operational processes. In OMN, BPM is supported by the Workflow Module.

BPMN

The Business Process Model and Notation (BPMN) is a graphical specification language in business informatics and process management. It enables technical, methodological and IT specialists to record, model, document and control business processes and workflows in order to coordinate corporate objectives.

Brand Management

Brand management is the establishment and further development of a brand with the aim of differentiating one’s own performance from that of competitors.

Briefing Module

The word "briefing" is an Anglicism and means instruction. This is a written or oral briefing on a project to record all the information needed to carry out a task. The briefing is the basis for a project definition between the parties involved. If briefings are carried out digitally, the corresponding software is called a "briefing module". With the help of the software, advertising media and areas such as catalogues or banners can be planned freely or on the basis of templates.

Browser

A browser, also called a web browser, is software that is responsible for the graphical representation of the internet or web pages. As a web client, the web browser makes HTTP requests to a web server, which responds with an HTML document.

Building Information Modeling (BIM)

See here BIM

Bulk Editing

Bulk editing refers to editing multiple elements simultaneously in one move/action in order to perform bulk processing (e.g. changing a status of elements based on a search query).

Business-to-Business (B2B)

These are business relationships between two companies or from company to company.

Business-to-Customer (B2C)

In contrast to B2B, these are business relationships with the customer or business relationships between companies and customers.

Business Intelligence (BI)

See here BI

Cache

In information technology, a cache or cache memory is an intermediate memory (buffer memory) that stores data for repeated access in order to avoid time-consuming recalculations and thus accelerate access times. Cache memory is divided into hardware and software caches. Hardware caches include, for example, the buffer memory on hard disks, while software caches include the cache in the web browser.

Cache Bucket

Is a special S3 bucket on which derivatives calculated by the Dynamic Image service are stored/cached.

Cache Control Header

The Cache Control header is an HTTP header that defines the caching rules for a resource. It can contain values such as “public”, “private”, “max-age” and “no-cache”.

Cache Invalidation

Process to invalidate/update the Cloudfront cache to prevent content that no longer exists or has been changed from being delivered by the CDN, e.g. a deleted image.

Camunda

Camunda is a process automation platform that orchestrates complex process flows involving manual tasks, systems and devices. The OMN Workflow module has integrated Camunda as a workflow engine.
See also OMN Camunda Integration

Camunda Modeler

The Camunda Modeler is a free desktop application from Camunda that can be used to create and edit BPMN process diagrams, DMN decision tables and forms. It supports Camunda 8 and earlier versions and is available under the MIT license.
See also Apollon Camunda Modeler

Cardinality

Case-sensitive Search

Search that is case-sensitive for a specified query and treats uppercase and lowercase letters as different; the type of search (case-sensitive/case-insensitive) is configurable in the OMN backend.

CDN

A “Content Delivery Network” (CDN) is a network of regionally distributed servers connected via the Internet that is used to deliver content - especially large media files. It provides scalable storage and delivery capacities and ensures optimum data throughput even during high load peaks. CDN nodes are distributed across many locations and work together to serve end user requests for content as economically as possible. It enables the fast transfer of resources needed to load Internet content, including HTML pages, JavaScript files, stylesheets, images and videos.

CEM

Customer Experience Management, or CEM for short, encompasses all of a company’s strategies and measures for positively influencing a customer during their customer journey. It is a holistic approach with the aim of transforming customer experiences into positive experiences and thus further increasing customer satisfaction and customer loyalty. CEM is crucial for sustainable growth and the economic success of companies.

Chatbot

A chatbot is an application that simulates a human conversation in a chat on the basis of AI. Chatbots are used to answer queries (via text or voice) automatically or without human interaction.

Chat GPT

Chat GPT is an AI system from Open AI that can hold conversations and automate tasks such as text translation and creation based on a prompt.
See also Overview of AI functions in OMN Accelerator & ChatGPT

CI HUB

CI HUB is a platform that integrates production tools and workflows in one solution and makes assets from OMN directly accessible in desktop applications such as Adobe Photoshop or Microsoft Word.
See also CI HUB

CI HUB Connector

With the OMN CI HUB Connector, files can be used seamlessly in other applications such as Word, PowerPoint, Excel, Outlook, InDesign, Photoshop, Illustrator, After Effects, Premiere Pro or InCopy. Using drag & drop, files can be easily dragged from the OMN DAM into Microsoft Office or Adobe Creative Cloud documents without having to leave the application.

Clarifai

Clarifai is a cloud-based platform that enables the creation, sharing and execution of AI models and workflows in the field of computer vision and LLMs.
See also Overview of AI functions in OMN Accelerator & Clarifai

Classification

CLOB

CLOB stands for Character Large Object and refers to a large block of text stored in a database in some form of text encoding. Essentially, it is a huge field of characters. CLOBs are often used to store XML documents, JSON or simply large blocks of formatted or unformatted text.

Cloud

The cloud refers to the possibility of using external computing services via so-called providers. The services can be software, data or services that are usually made available via the internet.

Cloudflare

Cloudflare is one of the largest networks in the world, providing a powerful edge network for fast web content delivery. Cloudflare and Amazon CloudFront are both content delivery networks (CDNs) designed to improve the performance and security of websites.

CloudFront

Amazon CloudFront is a Content Delivery Network (CDN) operated by Amazon Web Services (AWS).

Cloud-Hosting

Cloud hosting refers to hosting services that are based on a cloud infrastructure. The data is located in the cluster (server network) instead of locally on own servers.

Cloudmersive

Cloudmersive is a platform for highly scalable cloud APIs. In the context of OMN, conversion APIs are primarily used.

CloudWatch

CloudWatch Logs is a service from AWS that enables the centralized collection of logs from multiple sources, including systems, applications and AWS services, into a single, highly scalable service.

Cluster

In the field of information technology, a cluster stands for a number of independent computers that are networked together.

Codec

Codec is a combination of the terms code and decode. Two algorithms ensure that the video data is first encoded. This keeps the file size small. Then they can be decoded again to display the picture and sound correctly.

Composable Commerce

Composable commerce is an approach to optimizing the customer experience architecture in e-commerce. Instead of using a complete system, individual core functions or components of e-commerce solutions are used and put together individually for the respective company. By combining different providers or their best solutions, top performance is achieved in the specific e-commerce use cases.

Composable PIM

Composable PIM is a flexible selection of core functions or components of PIM systems. Compared to a traditional PIM, a Composable PIM creates a targeted focus that enables companies to achieve top performance in the respective, individual PIM use cases. Composable PIM gives companies the opportunity to integrate best-of-breed applications such as digital asset management, data quality, hierarchy management and supplier onboarding alongside more comprehensive solutions such as order management, pricing and campaign management.

Computer Assisted Vision

Enabling machines to analyse, understand and manipulate images and video.

Computer Vision

Computer Vision is a science that deals with the processing and analysis of image data and videos in order to extract information from them, e.g. the automatic generation of keywords.

Content Management Interoperability Services (CMIS)

CMIS is an open and manufacturer-independent standard for data exchange. Especially for the connection of content management systems.

Content Management System (CMS)

A content management system is software that enables users to create and maintain a website without programming knowledge.

Conversion

In online marketing, conversion refers to the transformation of a website visitor from a reader to an actor. This means that a website visitor performs a specific action. An action can be, for example, registering for a newsletter, purchasing a product, downloading content, registering for a trial version, filling out a contact form, taking out a subscription, sharing on social media or clicking on a link. Conversions can be divided into macro and micro conversions, with the objective varying depending on the business model. The conversion rate is used to measure success.

Conversionmaker

Conversionmaker is a leading text optimization and generation platform that creates high-quality, SEO-optimized marketing texts for companies with just a few keywords.
See also Overview of AI functions in OMN Accelerator & Conversionmaker NLG

Conversion Rate

The Conversion Rate (CRV) is the KPI for measuring conversions. It puts the number of website visitors in relation to the conversions achieved and is expressed as a percentage. It is usually measured using web analysis tools such as Google Analytics.

Cookies

Cookies are small text files that the web browser stores on the user’s end device for the website visited. The text files contain information to identify users or their devices via an ID and to recognize them on their next visit. The cookie is either sent to the browser by the web server or generated in the browser itself by a script (e.g. JavaScript). Website operators must inform their visitors about the use of cookies when they first access the website, with the option to accept or reject them. It must also be possible to adjust the cookie settings at a later date.

Corporate Design

Corporate design, not to be confused with Corporate Identity, is the visual appearance of a company. It includes the uniform appearance of a company or organization, such as the logo, the corporate color or even the typography, in order to support the corporate identity both externally and internally. In order to implement this image holistically, design guidelines are defined in which the design constants are laid down and assigned to their areas of application.

CPC

CPC is an abbreviation for Cost-per-Click. This is a performance-based billing method in online marketing in which the advertising costs depend on the number of clicks. It therefore reflects the average price of a clicked ad. The best-known user of CPC is Google with its advertising form Google Ads. CPC is also used in affiliate marketing.

CPL

CPL is short for Cost-per-Lead. This is used to determine the average costs incurred for generating a lead. The calculation is based on the advertising expenditure for all leads divided by the number of leads or CPL = advertising expenditure for all leads / number of leads.

CPM (Cost-per-Mille)

CPM is an abbreviation for Cost-per-Mille. CPM is also known as TKP (thousand contact price). This is a billing model used in media planning. It refers to advertising costs per thousand visual contacts (impressions) or the cost of an ad that is to be displayed on the screens of 1,000 people. The provider is billed according to the 1,000 impressions generated. CPM is not only used in online marketing, but also for TV, radio and print advertising. Instead of visual contact, viewer or listener numbers are used here, for example. The CPM is calculated using the price of the ad and the respective reach of the advertising format: CPM = (ad price / reach) * 1,000

CPM (Critical-Path-Method)

CPM stands for Critical-Path-Method. This is a project management method in which the critical path of a project, i.e. the longest chain of interrelated activities, is identified. The aim is to avoid process bottlenecks and maintain planning flexibility by identifying the critical path.

Crawler

A Crawler, also known as a web crawler, spider, searchbot or robot, is a computer program that automatically searches the Internet and analyzes data from websites. It is used by search engines to index websites. Crawlers are also used to collect web feeds, e-mail addresses or other information. The name “crawler” comes from the first search engine - the web crawler.

Cross Media Publishing

Cross media publishing means the cross-media (print, online, mobile etc.) publishing of content on the basis of media-neutral data.

CRV

See also Conversion Rate

CSV

CSV, short for Comma-separated values, is a file format for simply structured data. The core task of CSV files is to describe the structure of a text file for its storage. This makes it possible to combine data, lists or tables that are not directly linked. CSV is also used to import and export data from different systems. As the name "Comma-seprated values" suggests, commas are used to separate data records.

CTA

CTA is an abbreviation and stands for Call-to-Action. This refers to requests that are intended to trigger a specific action from potential customers. In online marketing, call-to-actions are displayed using buttons (buttons on websites, in e-mailings, etc.), while in TV or radio commercials they are requests to the viewer or listener. The prompts can be sales-promoting (Buy now, Subscribe now, etc.) or to generate leads (Learn more, Try now, Subscribe to newsletter, etc.).

CTR

CTR is an abbreviation for Click-Through-Rate. This is a key figure used in online marketing to determine the percentage of clicks on an ad. It indicates how often people have clicked on an ad after it has been displayed and is used to evaluate the respective ad content. The number of clicks is put in relation to the impressions (ad impressions): (clicks / impressions) * 100. For example, if the ad generates 100 impressions and is clicked 5 times, the CTR is 5%.

Custom attributes

The additional attributes configured in the plugin for the Form-Based Search page are only used in the case of the database search (not Elastic).

Customer Centricity

The term Customer Centricity refers to a sales and marketing approach that focuses on the customer and their needs as well as the customer relationship.

Customer Experience (CX)

Customer experience, or CX for short, is a term used in marketing and means customer experience. It refers to all the experiences a customer has with a company or brand during their customer journey at the various touchpoints. Positive experiences improve the image of a company or brand, while negative experiences lead to a poor perception on the part of the customer.

Customer Experience Management

Customer Experience Management, or CEM for short, encompasses all of a company’s strategies and measures for positively influencing a customer during their customer journey. It is a holistic approach with the aim of transforming customer experiences into positive experiences and thus further increasing customer satisfaction and customer loyalty. CEM is crucial for sustainable growth and the economic success of companies.

Customer Journey

The customer journey describes the journey of a customer through various contact points or touchpoints before he or she makes a purchase decision.

Customer Relationship Management System (CRM)

A customer relationship management system, or CRM for short, is software for customer relationship management. The focus is on building and maintaining relationships with existing and potential customers.

Customizing

Customizing refers to the adaptation of standard software to individual requirements and means configuring the functions and data in software so that they meet the specific needs of a company or customer. Customizing involves making settings to optimally tailor the software to the respective organization.

Custom Model

A custom model in the AI context is an individually adapted model that is developed specifically for a particular task or application, e.g. customer-specific. In contrast to prefabricated (prebuild) models that fulfill general tasks, a custom model is trained on the basis of the user’s own data. It enables more precise results and is tailored to specific requirements without the need to provide examples in the input.

CX

Customer experience

D2C

See here Direct-to-Consumer

DALL·E

DALL·E is an AI system that can create realistic images and artwork from a natural language description, using concepts, attributes and styles to generate original and accurate images.
See also Overview of AI functions in OMN Accelerator

DAM

DAM stands for Digital Asset Management. It is also known as MAM or Media Asset Management.

Database

A database is a central storage location for a large amount of data that is organised and structured with an electronic system. Databases are responsible for efficient data management. The administration of databases is usually supported by a database management system (DBMS).

Database Publishing

A print rejection, also called database publishing, is a database-supported creation of publications on the basis of a central data source (usually PIM systems). Templates, which define the design rules of the products and are linked to the data, are a prerequisite for the extraction of data. The output to the output formats (e.g. Adobe InDesign®, QuarkXPress, MS Office) can be either partially or fully automated. Print rejection is suitable for products that are based on recurring design grids, such as catalogues, price lists, data sheets or product descriptions. Providers of print rejection tools include InBetween, priint:comet and Xactuell.

DeepL

DeepL is a precise translator who can translate, correct and improve texts and documents into different languages.
See also DeepL Translator & DeepL Translator

Deep Learning

A field of machine learning (ML) that attempts to mimic the activity in layers of neurons in the brain to learn how to recognize complex patterns in data. The "depth" in deep learning refers to the large number of neuron layers in contemporary ML models that help learn rich representations of data to achieve better performance gains.

Deep Link

A deep link is a link that leads to a further or deeper subpage on a website or web-based application.

Deployment

Deployment or software deployment refers to the mostly semi-automatic or fully automatic processes of software distribution, especially in companies. It includes aspects such as the installation, configuration, updating and maintenance of operating systems and application systems on PCs or servers. Updates, patches and their provision are also part of deployment.

DeepVA

DeepVA is a visual data mining software that helps to extract information from images, videos and live streams.
See also Overview of AI functions in OMN Accelerator & Deep VA

Descriptive Analytics

Descriptive analytics deals with data from the past and provides information about events related to the past. Prepared in the form of reporting, descriptive analytics answers the question of "what" or "what happened?"

Design Thinking

Design thinking is an approach for solving complex problems and developing new ideas. In contrast to such approaches, which approach tasks from the point of view of technical solvability, design thinking focuses on user wishes and needs.

DevOps

DevOps is an abbreviation of the terms development and IT operations and refers to the collaboration between software development and IT operations based on shared processes and software tools. The aim of DevOps is to improve software quality, the speed of development and delivery as well as the cooperation between the teams involved.

Diagnostic Analytics

As with Descriptive Analytics, Diagnostic Analytics also looks backwards. The difference to descriptive analytics is that it compares historical data with other data. The aim of diagnostic analytics is to clarify the causes, effects and interactions of conditions. The focus is on the question "Why did something happen?"

Dialogue marketing

Dialogue marketing, as part of direct marketing, is the umbrella term for all marketing measures in which media are used with the aim of establishing an interactive relationship with individuals. The recipient is to be induced to an individual, measurable reaction (response).

Digital Asset Management

See here DAM

Digital Shelf

In e-commerce, the term “digital shelf” refers to the online representation of a brand or product presented to consumers in an e-commerce environment and includes all customer touchpoints, but at its heart is the product detail page as well as search results and category pages. It is comparable to a store window where customers browse, compare and ultimately decide whether to buy products. An optimized digital shelf includes aspects such as product descriptions, high-quality images, SEO optimization and an appealing customer experience.

Digital Shelf Analytics (DSA)

Digital Shelf Analytics, or DSA for short, is an analysis method that deals with the “digital shelf”, i.e. the digital shelf or digital sales area. The focus is on the analysis of product performance, buyer behavior and the competitive environment in the sales channels. The aim is to take action-oriented measures from the data obtained in order to make the right adjustments quickly.

Direct-to-Consumer

Direct-to-consumer, or D2C for short, is a sales model or marketing approach in which companies approach the customer directly with their products or services. There are no intermediaries or platforms.

Direct Selling

Direct selling is when products are sold directly from the producer or manufacturer to the end consumer. There are no intermediaries or sales outlets. Prominent examples of direct selling are Tupperware and Vorwerk.

Distance Selling

Distance selling is a type of retail trade in which goods or services are sold over distance or without physical contact between buyer and seller. This means that trade does not take place in a store, but via catalog, brochure, Internet, telephone, home shopping or via representatives. Distance selling includes mail order, e-commerce and direct selling.

Docker

Docker is a free software for isolating applications using container virtualization, which simplifies the deployment of applications because containers containing all the necessary packages can be easily transported and installed as files.

Domain

A domain is the globally unique name of a website.

Double-Opt-In

The double opt-in is a consent procedure for consumers in online marketing. The consumer confirms in a two-step process that he or she has agreed to a subscription or to receive further information.

DSA

See also Digital Shelf Analytics

Dublin Core

Dublin Core is a metadata standard and includes basic properties such as title, author, date, language, description and keywords. It can also be used for videos.

Duplicate Search

Backend page plugin that enables the search for duplicates (only assets) in OMN and is executed via the database (not via Elastic Search).

Dynamic Imaging

This involves the dynamic processing of images for display on a website or in a web store. Instead of optimizing images in advance (e.g. in a specific format or size) or providing them to the shop/website in a static form, they are only processed in the cloud when required, i.e. when they are called up. This makes it possible to adapt the image size, image format and/or image quality to the respective end device and the screen resolution of the end user. In this way, images in different sizes or formats (e.g. thumbnails, preview images) can be generated dynamically on demand, using the original asset or a master asset as a basis. The derivatives calculated by Dynamic Imaging are usually stored in a separate cache bucket so that they do not have to be recalculated when they are called up again.

EAI

The acronym EAI stands for "Enterprise Application Integration" and enables the integration of various business applications along the value chain. The special thing about EAI is that it acts as a central platform and is directly connected to the individual systems.

EC2

An EC2 instance with ECN (EC2 Instance Connect) enables secure and direct access to Linux instances in the AWS cloud.

E-Commerce

E-commerce, short for electronic commerce or electronic business transactions, is the purchase and sale of goods and services via electronic connections, such as a web shop or marketplaces like Amazon. The term also includes business processes, such as online banking, which are carried out electronically.

Edge Netzwerk/Edge Computing

An edge network is a form of computer network that is located close to the user and not at a central location. The aim of edge computing is to process data streams at least partially locally in a resource-saving manner. This shortens response times and the available bandwidth is used more efficiently.

Edge Server

Servers in the CDN that are located in different geographical regions and deliver content to end users (the closer the server is to the end user, the lower the latency).

Elastic Search

The search that uses Elastic Search Engine.

End-User

In information technology, an end user is a person for whom a hardware or software product has been developed.

Enterprise Content Management (ECM)

Enterprise Content Management, or ECM for short, is a concept for digitally managing, structuring, processing and archiving all of a company’s information (e.g. invoices, CVs, contracts, letters or study reports). It includes strategies as well as methods and tools. The supporting tools and software solutions are called ECM systems.

Entity

Entity is used as a term to refer to different objects such as things, properties, relations, facts or events. An entity in the context of OMN is, for example, a product, asset or channel.

ERP

ERP is the abbreviation for Enterprise Resource Planning. It includes all business processes of a company that are necessary for management and control. An ERP system is the corresponding software to support business resource planning.

Excel

Excel, or Microsoft Excel, is a spreadsheet program from the Microsoft Office family (including Word and PowerPoint).

Export

An export, especially data export, is the output of data from a system. The export can take place as a data transfer to another program or as a format conversion.

EXIF

EXIF is the abbreviation for Exchangeable Image File Format. EXIF is a standard format for storing metadata in digital images.

ExifTool

ExifTool is a platform-independent Perl library with a command-line application that can read, write and edit metadata in a variety of files, including EXIF data, GPS coordinates, IPTC tags, XMP metadata, ICC profiles and much more.

Expert Search

Extended Search

Is the attribute-based search via the Elastic Search Engine and not via the database; means the possibility to perform a sharp search for definable attributes and their combinations and uses the configuration of the Advanced Search/Form-Based Search Page Plugins.

Facebook

Facebook is a free social media platform that allows registered users to create their own profiles, upload videos and photos, send messages and stay in touch with friends, colleagues and relatives.

Face ID

Face ID is a biometric authentication method used on Apple devices such as iPhones, iPads and Macs that uses a facial scan for identification instead of a traditional password. The use of Face ID requires a TrueDepth camera system. The face scan is stored as a passkey, similar to Touch ID.

Facets

Facet Search (faceted search)

The facet search is a search principle. This makes it possible to restrict content on websites or online stores based on different properties in order to achieve individual search hits. The faceted search can be carried out both in advance and afterwards.

Fargate

AWS Fargate is a serverless compute engine from Amazon Web Services (AWS) that is used to run or operate containerized applications without having to manage the underlying infrastructure.

Fat Client

A Fat Client (also known as a Thick Client or Rich Client) is a software application that performs most of its processing on the client side rather than relying on a server. In other words, a fat client has extensive built-in functionality and can work effectively even when communication with the server is limited.

Favicon

Favicon is an artificial word made up of the words “favorite” and “icon”. These are small, square images in the table bar of the browser that are displayed next to the name of the website visited when a website is called up.

F-Commerce

F-commerce is a variant of e-commerce in which commerce takes place via Facebook. The social network is the sales channel here.

FIDO

FIDO is an acronym for Fast Identity Online. It is an open standard for strong authentication. FIDO allows users to securely log in to online services without having to use passwords. It uses biometrics (such as fingerprint or facial recognition) or hardware-based tokens (such as USB keys) for identity verification. WebAuthn is a core component of the FIDO2 specifications and is a web-based API. It allows websites to update their login pages and add FIDO-based authentication in supported browsers and platforms. WebAuthn allows users to easily authenticate to online services on both mobile devices and desktops.

File format

A file format describes the internal structure of a file and defines how the data in the file is organized and what type of information it contains. Each file format has a specific extension, which can often be found in the file name. For example, “.pdf” stands for Portable Document Format, which can be opened with Adobe Reader.
See also Detailed information for file formats

FileZilla

FileZilla is a free server and client software for file transfer via FTP and SFTP.

Form-Based Search

Form-Based Search via the database

The form-based search performed via the database (not via Elastic Search), through custom attributes from the plugin configuration; for use it should be enabled in the OMN backend.

Frontend

The frontend is the user interface of software, i.e. the part of an application that is visible to the viewer.

FS.Detail

Technical OMN frontend element for single- or multi-column display of any metadata fields in an editable mask representation (text fields, text boxes, single-select dropdowns, multi-select dropdowns, checkboxes, radio buttons, tables, etc.) or as read-only labels. It can be displayed as a full-screen view in the center (center of the browser window) or as a right-hand screen column.

FS.Navigation

Technical OMN frontend element for displaying a navigation structure such as physical file system structures or keywords in the DAM and PIM module. It is usually displayed as a left-hand column on the screen.

FS.Table

Technical OMN frontend element for displaying a table view with configurable, sortable and filterable columns. The table contents can be MAM assets, products/articles or projects. The FS.Table is usually displayed in the center view (center of the browser window).

FTP

FTP (File Transfer Protocol) is a communication protocol that enables data to be transferred between different computers. With FTP and a corresponding client, such as FileZilla, files can be downloaded from a server, files can be uploaded and the folder structure on the server can be changed.

Generative KI

Generative AI is a variant of artificial intelligence that is able to learn from available data in order to generate or produce new, creative content from this knowledge. Generative models can be used to create content such as texts, images, videos, programming code or other media.

GCP

The Google Cloud Platform (GCP) is a comprehensive cloud computing platform provided by Google. It offers over 150 products and services for cloud computing, data analytics, artificial intelligence and machine learning. With the GCP, developers can build, deploy and scale applications, websites and services on the same infrastructure as Google.

Global Search

The Global Search is performed in the Elastic Full Text Index across all object types (asset, product, channel).

Global Search result page

Google Ads

See Google AdWords

Google AdWords

Google AdWords is an advertising program from Google and is now known as Google Ads. The online advertising service allows companies to place ads in Google’s search engine or in the Google Display Network. Based on KeyWords, the ads are displayed in the search results and billed according to the bid after a click has been made.

Google Analytics

Google Analytics is a free tool from Google for carrying out web analyses. To use it, a tracking code must be integrated into the website to be analyzed. A variety of data and reports can then be accessed, for example to analyze traffic and visitor behavior.

Google Cloud Translation

Google Cloud Translation is a cloud-based service that offers over 100 languages for the real-time translation of texts and files.
See also: Overview of AI functions in OMN Accelerator & Google Cloud Vision AI

GPL

The GPL (GNU General Public License) license is similar to the AGPL license, but more general. It ensures that derived works are also licensed under the GPL.

GPT-3.5 Turbo

GPT-3.5 Turbo has 175 billion parameters and can process 2048 tokens in one prompt. GPT-3.5 Turbo is only suitable for text and is faster to generate than GPT-4.

GPT-3.5 Turbo 16K

The model can process 16,000 tokens in one prompt and offers more flexibility for detailed and comprehensive responses with 12,000 words of token length.

GPT-4

GPT-4 has over 400 billion parameters and can process 4096 tokens in one prompt. Compared to GPT-3.5, GPT-4 makes fewer factual errors.

Grafana

Grafana is an open source observability platform that can be used to query and visualize metrics, logs and traces from various data sources. It connects to data sources such as Prometheus, Elasticsearch and SQL databases.

GUI

GUI is an acronym for Graphical User Interface. It is used for communication between computers and users or enables the operation of software by means of graphic symbols and control elements instead of text commands. On computers, control is usually via the mouse, whereas on smartphones or tablets it is done by touching the touchscreen with a finger or pen.

Hardware Token

A physical device that generates tokens, such as an OTP code. These are often used in companies for additional security.

Hashtag

A hashtag is a keyword or a string of words that is marked with a hash (double cross or #). It is used in social media or in the content provided there to link the published content to a specific topic. Hashtags give posts a direct reference and make them easier to find on social networks. The term comes from the English word “hash” and “tag”.

Headless Commerce

Headless commerce is a software approach for e-commerce systems. Here, the frontend is separated from the backend. The frontend and backend therefore exist and function independently of each other.

HEIC

HEIC stands for High-Efficiency Image Container. Apple was the first major adopter of the format in 2017 with the introduction of iOS 11 using the HEIC variant of HEIF.
On some systems, images stored in HEIC format are automatically converted to the older JPEG format when sent outside the system. A HEIC photo requires about half as much storage space as a JPEG file of the same quality.

HEIF

HEIF is the abbreviation for High Efficiency Image File Format and is a container format for storing single images and image sequences. The standard covers multimedia files that can also contain other media streams, such as timed text, audio and video. HEIF can store images encoded with multiple encoding formats, e.g. both SDR and HDR images. A HEIF image with HEVC requires less storage space than a JPEG image of the same quality.

Hibernate

Hibernate is an open source persistence and ORM framework for Java. It enables object-relational mapping (ORM), in which ordinary Java objects (POJOs) are stored in relational databases and objects are generated from data records. Hibernate generates SQL statements depending on the SQL dialect of the database used.

Hosting

Hosting refers to a service for operating software or internet services.

HTML

HyperText Markup Language is a markup language. It is used to create a logical and organized structure in a document for the Internet.

HTTP

HTTP (Hypertext Transfer Protocol) is a stateless protocol that was developed to transfer data on the application layer via a computer network and is mainly used to load web pages (hypertext documents) from the World Wide Web (WWW) into a web browser.

HTTPS

HTTPS (Hypertext Transfer Protocol Secure) is a communication protocol on the World Wide Web with which data can be transmitted between the web server and web browser in an encrypted, tap-proof manner.

Hugging Face

The company Hugging Face offers tools, libraries and frameworks based on NLP models, such as for the development of transformer-based language models like GPT-3, on which the well-known text-to-text generator ChatGPT is based.

Hyperlink

Hyperlink is the long name for the common term “link”. Hyperlinks are divided into deep links and surface links.

IAM

Identity & Access Management (IAM) is a system that controls access to resources such as apps, files and data in an organization. It verifies user identities and grants them the right access based on their roles and authorizations.

ICC Profile

An ICC profile (also: colour profile) is a standardized data set that describes the colour gamut of a color input or colour reproduction device (e.g. a monitor, printer or scanner). The color gamut is also called device color space or gamut.

Identifier

Unique designation of an attribute or database field in Online Media Net.

IdP

An identity provider (IdP) stores and manages users' digital identities for digital and cloud-hosted applications. An IdP can verify user identities via username/password combinations and other factors, or simply provide a list of user identities that another service provider (such as a single sign-on (SSO)) verifies. However, IdPs are typically used in the cloud computing environment to manage user identities. Examples of IdPs are Microsoft Azure, Google, Facebook, OneLogin or Auth0.

Image Upscale

Image upscaling refers to the enlargement of images in order to display them in higher resolutions. Especially in the AI context, algorithms and machine learning techniques are used to enlarge images without loss of quality. AI upscalers analyze thousands of photos, learning patterns and predictions for larger versions. They are useful when the original resolution of a photo is not sufficient for printing or display.

Imagga

Imagga is a cloud platform that offers various image recognition solutions for tagging, visual search, facial recognition and categorization.
See also: Overview of AI functions in OMN Accelerator & Imagga

Import

During an import, especially data import, existing data or files are imported into a system and transferred.

Impressions

In online marketing, impressions are visual impressions for a specific search. Impressions indicate how often a user had visual contact with a website URL or an advertising element (ad or banner) or how often these were displayed on the user’s screen. The visual contact only counts the generated display and does not provide any information as to whether the content was actually seen by the user.

InBetween

InBetween is the intuitive dynamic database publishing standard software from InBetween for Adobe InDesign when it comes to the manual, partially or fully automated production of print publications of any kind.

Inbound Marketing

Inbound marketing (pull marketing) is a marketing method in which the potential customer becomes aware of the company or the services offered and then independently contacts the provider. The initiative is taken by the customer, who is approached through indirect measures such as blog articles or social media posts. The counterpart to inbound marketing is outbound marketing.

Index Rebuild

The process of updating outdated indexes. In OMN, this can be done in the OMN Search Application Plugin in the backend as well as on the OMN Search page in the frontend.

Instagram

Instagram is a free social media platform. It offers the option of editing videos and images and sharing them with friends, liking and commenting on posts.

Integration Testing

In software development, integration testing refers to a coordinated series of individual tests. These are used to test various interdependent components of a complex system in interaction with each other.

Interface

An interface, especially a software interface, is the part of a software that enables the exchange of data between different solutions. By means of interfaces, a transition is created whereby systems are able to communicate with each other.

IPTC

The IPTC-IIM standard (often abbreviated to IPTC) is a data format for storing metadata in image files (e.g. in JPEG or TIFF files). Information such as text as well as date and number values are stored in a special area of the file in a format defined by this standard.

IPTC Core

IPTC Core and IPTC Extension define metadata properties with comprehensive field sets that allow users to add accurate and reliable information about people, places and products in an image. This standard is often used in professional photography, especially for news and stock photos. IPTC Core includes basic metadata and can also be used with videos.

IPTC Extension

Extends the basic metadata from IPTC Core with additional, more granular properties as well as specialized, rights-related properties.

IT Housekeeping

The term IT housekeeping covers activities aimed at maintaining the performance of an IT system. Ideally, IT housekeeping takes place regularly and without human intervention, which distinguishes it from maintenance.

Java

Java is a high-level, class-based, object-oriented programming language that aims to have as few implementation dependencies as possible. It is a general-purpose programming language that allows developers to write once and run anywhere (WORA). This means that compiled Java code can be executed on all platforms that support Java without modification. The core of OMN is based on Java. OMN also enables the integration of user-defined Java code into the application.

JavaScript

JavaScript (JS) is a lightweight, interpreted (or just-in-time compiled) programming language with first-class functionality. Although it is best known as the scripting language for web pages, it is also used in many non-browser-based environments, such as Node.js, Apache CouchDB and Adobe Acrobat. OMN allows the development of JavaScript based functions.

Jira

Jira is a web-based software from Atlassian that was developed for error management, problem handling and collaboration in agile project management. With Jira, users can create projects and track the progress of the project via status changes.

JPA

The Jakarta Persistence API (JPA) is an interface for Java applications that simplifies the assignment and transfer of objects to database entries. It solves the problem of object-oriented mapping to relational databases.

JSON

JSON stands for JavaScript Object Notation and is a text-based format for storing and transferring data. It is easy to read for humans and easy to parse and generate for machines. JSON is based on a part of the JavaScript programming language and is often used to send data between computers.

Kanban

Kanban is a methodical approach to agile project management that is based on the classic to-do list and supports Scrum and other agile methods as a visualization tool. The basic idea is to organize projects in the form of Kanban cards. The Kanban board displays the tasks, responsibilities and processes in columns.

Kerberos

Kerberos is a distributed authentication service (network protocol) for open and insecure computer networks, such as the Internet. Kerberos enables single sign-on, so that users only have to log in once and can then use all available network services without having to enter their password again.

Keycloak

Keycloak is an open source software for identity and access management. It enables single sign-on (SSO) for modern applications and services. Originally developed by Red Hat, it is now supported by the community. Keycloak can be used to provide user authentication and authorization for web and mobile-based applications. OMN is using Keycloak since version 5.12.

Keyword

A keyword is a term that is entered into the search mask of a search engine in order to obtain search results based on this term. It is also known as a search term, catchword, keyword or key phrase. Keywords play an important role in online marketing and search engine marketing (SEM).

KI

See here: AI

KPI

KPI is an abbreviation for Key Performance Indicator. This refers to key or performance indicators that can be used to determine the performance achieved or the degree to which objectives have been met.

Kubernetes

Kubernetes (also known as K8s) is an open source container application management system developed by Google that enables the deployment, scaling and management of containers. In Kubernetes, containers that form an application are grouped into logical units to make them easy to manage and discover.

Lambda Service

In the context of Dynamic Imaging, the Lambda service refers to AWS Lambda. Such a Lambda service allows developers to execute code without having to worry about managing servers. Lambda scales automatically based on the number of incoming requests and can be used for any amount of traffic. In conjunction with AWS Cloudfront, a Lambda service performs real-time conversion (dynamic imaging) of asset data upon request. The Lambda function downloads the original image from an Amazon S3 bucket, resizes it and uploads the resized image back to the same bucket or cache bucket. This makes it possible to customize images as needed without having to use separate URLs for different image versions.

Landing Page

A landing page is a website created for special purposes or campaigns. It usually consists of only one page, is temporary and separate from the actual website structure. The aim of the landing page is to lead visitors, who are generated via external links, to certain conversions (actions). Depending on the definition of the goal, these can be: lead generation, product sales or the sharing of content.

LDAP

LDAP (Lightweight Directory Access Protocol) is a protocol that is used to query user data. It enables access to directory services in which information about users, groups, computers and other resources is stored, such as AD.

Lead

A lead is an unqualified interested party for whom contact details are available. Contact details are left behind, for example, by filling out a web form (downloading content, registering for a newsletter, etc.). But contacts generated at trade fairs are also leads. Depending on the department that processes the leads, they are divided into MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads).

LGPL

The LGPL (GNU Lesser General Public License) license is a less strict version of the GPL that makes it possible to use LGPL code in proprietary applications without publishing the entire application under the LGPL.

LinkedIn

LinkedIn is a free social media platform that specializes in professional and career networking. The platform is best suited to making global business contacts.

LLM

A “Large Language Model” (LLM) is a powerful machine learning model that is trained to understand and generate human language. It can compose texts, answer questions, carry out translations and even perform creative tasks such as writing poems or stories. A well-known LLM is Chat-GPT.

Load Test

A load test is a software test in which expected usage models of a program are simulated by several users accessing the program at the same time.

Log4j

Log4j is a Java logging framework that enables the recording of application messages in Java applications, which can be used for problem analysis, for example. See also Logging.

Logging

Logging in the field of software development is an essential process in which events and information are recorded during the runtime of an application. Logs are structured, e.g. in JSON format, so that they can be easily searched, filtered and analyzed and are collected centrally with the help of systems such as Cloudwatch or Loki. Logging frameworks such as Log4J are used to write the logs themselves.

Loki

Loki from Grafana is a horizontal, scalable and highly available log aggregation system that was specially developed for observability and troubleshooting in large, distributed systems. It collects log messages from various sources (e.g. micro services) and enables cross-access to these logs.

M.A.C.H.

M.A.C.H. is an acronym made up of microservices, API-first, cloud-native and headless. It is a technology concept for modern digital commerce platforms.

Macro Conversion

A macro conversion occurs when a website visitor’s behavior corresponds to the monetary goals of a company. The objectives vary depending on the industry or business model. In e-commerce, a macro conversion occurs when a purchase transaction is completed (purchase of a product or subscription to a service) and is therefore sales-oriented. For products that require explanation, on the other hand, requesting an online demo or a trial version can be a macro conversion (lead-oriented conversion). In the publishing industry or for blogs, for example, it is the length of stay. The counterpart to macro-conversions are micro conversions.

Machine Learning (ML)

A subset of artificial intelligence that often uses statistical techniques to give machines the ability to "learn" from data without being given explicit instructions on how to do so. This process is called "training" a "model" using a learning "algorithm" that incrementally improves the model’s performance on a given task.

Mailing

A mailing is a mass mailing of advertising messages. It is a classic advertising medium in direct marketing in the form of advertising letters, leaflets, brochures, reply cards, mailing envelopes or a combination of the aforementioned. The mailings can be personally addressed, partially addressed or delivered to the recipients as direct mail. If, on the other hand, the advertising messages are sent digitally or by e-mail, we speak of e-mailings. In contrast to regular newsletters, e-mailings are a temporary campaign.

Mail order

Mail order is a form of trade that takes place at a distance (see distance selling). The goods are offered through impersonal means of communication (e.g. catalogs), which are sent via delivery services after purchase. Payment is not made in cash. Depending on the target group, mail order is divided into B2B and B2C. Mail order is also divided into specialty mail order companies and universal mail order companies according to the product range offered.

MAM

MAM stands for Media Asset Management and describes the central storage, efficient administration and media-neutral provision of digital content, the so-called media assets. Also see here DAM or Digital Asset Management.

MAP

MAP is an abbreviation for Minimum Advertised Price. This is the minimum price set by the manufacturer for which the respective item must be sold.

Marketing Automation

Marketing automation is the software-supported automation of marketing processes. The software solutions can be used in the creation of content and advertising material, in the creation and playout of product information or in the implementation of campaigns. In the latter case, behavior-related data is registered and enriched with information in order to automatically play out individual campaigns.

Marketing Qualified Lead

See here MQL

Marketing Resource Management

See here MRM

Markup

Markup is a markup language that generates structured data. This refers to data that is formatted in a generally understandable way. It is used by search engines such as Google to generate rich snippets.

Master Asset

A master asset is an optimized/modified version of the original asset, e.g. a low-resolution derivative of the original image in a different format (e.g. a PNG derivative calculated from the original TIF). For certain formats, it makes sense to use a master asset rather than the original asset as the basis for dynamic imaging in order to reduce complexity and computing time and thus cloud costs during real-time calculation. Image data (pixel images) is generally not provided to the CDN by the DAM as an original asset but as a master asset in a standardized file format.

Maturity Model

The maturity model involves maintenance levels of product information in relation to the respective output channel.

MDM

MDM is an abbreviation and stands for Master Data Management. It is also known as master data management. This is a method in which all master data or business-critical basic data of a company is linked to a reference point. The aim is to improve the quality of master data, avoid redundancies between different systems and enable optimized data exchange.

Master Data Management

See here MDM

Maturity model

The maturity model is about maintenance levels of product information related to the respective output channel.

MDM

MDM is an abbreviation and stands for Master Data Management. This is a method in which all master data or business-critical basic data of a company are linked to a reference point. The aim is to improve the quality of the master data, avoid redundancies between different systems and enable optimized data exchange.

Media Asset Management

See here MAM

Media Asset

Media asset is a generic term for any type of digital media. In detail, a media asset can be an image, a photo, a graphic, a diagram, a video or audio file, a text module or even an entire document.

Media channels

Media channels are carriers of information and are used as a means of communication for people. They can be both digital and analogue. Examples of individual channels are print media such as catalogues or brochures, social media, websites or television.

Media neutral

Media neutral is a term that characterizes data that is not intended for a specific output channel. Media-neutral data is managed independently of the platform and forms the basis for various output situations (web, print, social, etc.) in omnichannel marketing.

Metadaten

Metadata is structured background information about files that can be read and analyzed by machines. In a DAM system, they serve as information mediators for searching, finding and archiving media assets. To this end, they supplement the standard information of a file (name, size, creation date, etc.) with data and descriptions.

Metaverse

Metaverse is the name given to an idea that aims to create a collective virtual space in which users can interact with each other as avatars. In contrast to traditional websites and social networks, the metaverse is intended to be a decentralized digital space that is not operated by individual companies. Instead, its permanent existence is to be made possible through the networking of different participants and 3D worlds. The metaverse is geared towards real-time interactions and is technologically characterized by virtual reality (VR) and augmented reality (AR).

MFA

Multi-factor authentication (MFA) is an identity verification method in which a user is only granted access to a website or application if they successfully present two or more proofs (factors) to an authentication mechanism. Examples of factors are password, USB key, fingerprint or facial recognition.

Micro-Conversion

Micro conversions are conversions that work towards macro conversions. They are the preparatory steps for this. For example, signing up for a newsletter, adding a product to the shopping cart or clicking on a link can be seen as a micro-conversion. Micro conversions serve to initiate business relationships or the monetary goals of a company.

Microservices

Microservices are individual, independent core functions and components of software. Each microservice executes a specific use case.

Microsoft Authenticator

See here Authenticator App

Microsoft Translation

Microsoft Translation is a cloud-based service that uses over 100 languages for the real-time translation of texts and files.
See also Overview of AI functions in OMN Accelerator & Microsoft Translator

Middleware

Middleware is software that connects various applications, tools and databases with each other and mediates between them. Derived from the term “middleware”, the software is located “in the middle” of these applications, but works invisibly in the background. Middleware is divided into two categories: Middleware for integrating enterprise applications (enterprise middleware) and platform middleware for connecting application architectures.

Migration

A migration is an upgrade to a newer major version which contains breaking changes (behavior, tech-stack, data model, etc.). This means (also manual) migration tasks are needed.

Minimalist check-in

A “minimalist check-in” is a reduced import process in the OMN Synchronizer in which only one so-called “storage element” and therefore a unique TID is generated. The file type (image, video, etc.) is also determined. In contrast to normal check-in, no previews of the file are calculated.

MIT license

The MIT license, also known as the X license or X11 license, is a permissive open source license originating from the Massachusetts Institute of Technology. It allows the reuse of the software under it both for open source software with freely usable source code and for closed source software with non-freely usable source code. In short, the MIT license allows developers to use, copy, modify and distribute software without strict restrictions as long as the copyright notice is retained.

MLM

MLM is the abbreviation for Multi Language Management. It enables companies to communicate professionally in other countries or in other languages.

MMS

Merchandise management system, Software product for creating and maintaining product data (e.g. ERP, AX, 360e)

Model (in conjunction with AI)

Once a machine learning algorithm has been trained on data, the result of the process is called a model. This can then be used to make predictions.

Monitoring

Monitoring is the supervision of processes and procedures by means of technical aids or other observation systems. It is used in the fields of IT, marketing, medicine and natural sciences. When IT monitoring is mentioned, it refers to the monitoring of a system for its functionalities in order to detect failures and their source as quickly as possible. In marketing, monitoring means monitoring KPIs (e.g. the number of sales in an online shop).

MQL

MQL is the abbreviation for Marketing Qualified Lead. This refers to leads that are considered relevant and managed by the marketing department. The aim is to further qualify interested parties through targeted dialog development. If the MQL proves to be a potential customer, it is then converted into an SQL and sent to the sales team for further processing.

MRM

MRM stands for Marketing Resource Management or marketing resource management. This refers to processes and methods for controlling and optimizing internal and external marketing and communication resources. The corresponding software-side support is called an MRM system.

MSSQL

Microsoft SQL Server, often abbreviated as MSSQL, is a relational database management system (RDBMS) from Microsoft. It organizes data in different tables and links them using relationships. OMN can be operated with an MSSQL database.

Multichannel

Multichannel marketing is the discipline of managing communication and sales activities across multiple media channels. The aim is to address many people with different channel preferences through the wide-ranging use of channels. Offline measures such as print advertisements, sponsoring, trade fairs & events or direct sales, but also online measures such as SEM, social media marketing, display ads, online PR or email marketing, are corresponding possibilities for using the channels. Multichannel marketing often consists of a mix of online and offline measures. In contrast to omnichannel marketing, the channels are used independently of each other and are therefore not interrelated.

MVP

An MVP, or minimum viable product, is a minimal version of an IT product that is created with as little effort as possible and can be used to gain customer or user feedback, which in turn is taken into account in the subsequent development steps.

Natural language processing

Enabling machines to analyse, understand and manipulate language.

Newsletter

In online marketing, a newsletter is an email that is sent to a group of subscribers at regular intervals. Depending on the newsletter, the content can be topic-, product-, company-, sales- or event-related. Recipients must expressly agree to receive the newsletter (double opt-in). Newsletters are usually sent via a newsletter program.

Neuroflash

Neuroflash is a platform that helps to create content, such as a product description, more quickly, easily and effectively. Thanks to the integration with OMN, automatic texts can be created at the touch of a button using over 100 text templates.
See also Overview of AI functions in OMN Accelerator & Neuroflash NLG

NGINX

NGINX is a high-performance and scalable server that can handle HTTP, mail and TCP/UDP requests. It is used for OMN to deliver the web UI.

NLG

Natural language generation

NLP

Natural language processing

NPM

NPM (Node Package Manager) is a package manager for Node.js projects that is available for public use.

Nurturing

The term “nurturing” comes from the English word “to nurture” and means to care for and nourish. In the lead management process, lead nurturing refers to the process that includes all measures to provide the lead with relevant content at the right time and to further qualify them. The primary goal is to convert a lead into a customer. Leads go through various stages (MQL and SQL). Nurturing is not only used to acquire new customers. It is also used to increase customer loyalty, reactivate inactive customers or win back former customers.

OAuth

OAuth (Open Authorization) is an open standard protocol for authorizing applications to access user information. It allows third-party applications to access user data such as name, date of birth, email or other required information from platforms such as Facebook, Google, etc. without the third-party application needing the user password.

Object Detection

Term used in the context of AI to describe the process of localizing certain objects within an image.

Object Storage

Object storage (also known as object-based storage) is a storage architecture for computer data that is designed to manage large amounts of unstructured data. An example of this is S3.

OCR

OCR (=Optical Character Recognition, is a technology that enables text in images to be automatically recognized and converted into editable and searchable information

Offpage

Offpage is the counterpart of onpage in the context of search engine optimization (SEO). These are measures that are carried out outside of one’s own website with the aim of networking one’s own website well on the Internet. Backlinks and social signals play an important role in this context.

OIDC

OpenID Connect (OIDC) is an open authentication protocol that profiles OAuth 2.0 and adds an additional identity layer.

OMN

Online Media Net, Software product from apollon

OMN Configuration Client

The OMN Configuration Client is the part of the OMN application that describes the configuration of the application and its modules by an administrator. The configuration process is often also referred to as customizing. The term backend is used as a synonym.
See also Configuration Client (HTML5)

OMN Preview Types

Predefined preview formats that are automatically calculated by OMN during check-in and when the file is updated. In addition to standard previews, which are always generated by OMN, configuration-specific preview types, so-called custom previews, can also be generated.

OMN Search

Omnichannel-Marketing

"Omni" comes from Latin and means "every" or "all". In addition to channels, in marketing it refers to the inclusion of all touchpoints in the customer approach. The touchpoints, which include offline as well as online or digital channels, are both sales and information channels.

Online catalogue

An online catalogue is the digital version of a print publication. Online catalogues are associated with additional functions such as searches, page overviews or a direct link to online shops.

Onpage

Onpage refers to SEO measures that are implemented on one’s own website in order to increase organic visibility in search engines and the ranking for certain keywords. These include loading times, technology, text and keywords.

On-Premises

On-Premises or On-Prem is a software usage model "on the user’s own premises". What is meant is that commercial software, whether purchased or rented, is not provided on the provider’s servers but is operated at the user’s own premises. This can be done both in the user’s own data centre and in rented servers in data centres. The counterpart to on-premises is software-as-a-service (SaaS).

OOTB

OOTB (Out of the Box) refers to a feature or function of a software or hardware component that is immediately available after installation without further customization of the component. OMN Accelerator provides an out-of-the-box configuration for certain industries, e.g. fashion.

OpenSearch

OpenSearch is a distributed, community-driven, 100% open source search and analytics suite based on the Apache Lucene search library.

Open Source

Open source refers to software whose source code is open and can be viewed by third parties and used free of charge.

Oracle Databse

Oracle Database, also abbreviated as Oracle DB, is a relational database management system (RDBMS) from Oracle Corporation. OMN can be operated with an Oracle database.

Origin Server

The origin server is the server from which the CDN content is retrieved. It contains the original resources (e.g. HTML, images, videos).

Orginal Asset

The original asset is the original, unaltered asset that is managed in the DAM system. As a rule, these are high-resolution files with maximum quality, e.g. an image in TIF format and high resolution, a PDF file or a video. For certain formats, the original asset is ideally transferred to the CDN, e.g. for PDF files and videos.

OTP

OTP stands for One-Time-Password. It is an encryption method in which a key is only used once and then destroyed. This ensures highly secure communication as the key cannot be used repeatedly. One-time passwords (OTP) codes can be generated in various ways, such as authenticator apps, online generators, hardware tokens or via SMS/email.

Outbound Marketing

Outbound marketing (push marketing) is one of the traditional forms of marketing. With this method, potential customers are approached via advertising measures. Measures include, for example, telephone acquisition, participation in trade fairs, sponsoring, TV or radio commercials, direct advertising, e-mailing, banners, posters and others. Outbound marketing is the counterpart to inbound marketing.

PaaS

Platform-as-a-Service (PaaS) enables companies and developers to develop, test and provide applications. PaaS provides a complete, ready-to-use platform in the cloud. This platform includes tools and services required for application development, operation, maintenance and management. In contrast, Software-as-a-Service (SaaS) offers ready-to-use application software hosted in the cloud. SaaS applications are fully developed and can be used immediately without the need for developers to create or customize them.

Passkey

A passkey is a passwordless authentication method that is used in websites and apps. In contrast to conventional passwords, a passkey consists of a private and a public key. Passkeys are device-bound and not person-bound. Companies such as Apple, Google, Paypal, Amazon and Microsoft offer the use of passkeys. See also Fido.

Passwordless Authentication

Passwordless authentication is a method of verifying a software user without a password. Other forms of identification are used, such as biometrics, passkey, QR code or hardware token.

Password Policy

A password policy is a set of rules aimed at improving computer security by encouraging users to use strong passwords and to use them properly. Such policies are often part of an organization’s official regulations and may be taught as part of security training.

PBC

PBC is an abbreviation for Packages Business Capabilities. These are several microservices that are bundled into groups and represent a clearly defined business capability.

PDF

The “Portable Document Format” (PDF) is a platform-independent file format that was developed and published by Adobe Inc. in 1992. It enables text, images and graphics to be saved in a format that retains the layout.

PDM

Product data management

PDS

Product data syndication

PEO

PEO is an abbreviation for "Product Export Option". This refers to filters on articles or products of the OMN, e.g. to be able to define different prices or texts for an advertising material or for a web shop.

PEO Search

The PEO Search is a backend function plugin that searches for PEO(s) of the defined template, based on the values of the product attribute defined in the configuration; if activated in the Simple Search plugin in the OMN Search page, it appears as a tile on the OMN Search page.

Performance Test

Performance testing is a software testing technique that determines the speed, scalability and stability of an application under a given workload.

PIM

PIM is an abbreviation for Product Information Management. It refers to the management of all product-defining information and its provision for use in output channels. In addition to the classic product master data (item price, technical specifications, etc.), this information also includes advertising texts and associated image material. The supporting technology is called PIM system.

Pinterest

Pinterest is a visual search engine or online pinboard on which users can upload their graphics, images or diagrams and link to external pages.

Pipeline

A deployment pipeline is a system of automated processes used to move new code changes and updates quickly and accurately from version control to production. It includes steps such as compiling, testing, code analysis, security and the creation of binaries. The goal is to minimize human error and maintain a consistent process for software delivery.

Pixyle

Pixyle is a cloud-based software that enables automatic tagging and visual search and, above all, the extraction of detailed product information from fashion images in multiple languages.
See also: Overview of AI functions in OMN Accelerator & apollon Fashion (Pixyle)

Plug-In

Plug-ins are software extensions that are easy to install and complement the standard solution.

PM

Project Management

PoC

A proof of concept (PoC) is a milestone in project management that demonstrates the feasibility of a project in principle. It is based on the results of a feasibility study and shows whether an idea or technology can work in practice.

Podman

Podman is an open source container engine that provides Docker-like functionality and allows you to create, run and manage containers without the Docker daemon. Podman is particularly useful for users who are looking for an alternative to Docker but do not want to run Docker daemon processes on the system.

PoS

PoS is the abbreviation for Point-of-Sale. It refers to the point of sale of goods or services and functions as an interface between companies and customers.

PostgreSQL

PostgreSQL, often referred to as Postgres for short, is a free, object-relational database management system (ORDBMS). OMN can be operated with a Postgres database.

Prebuild Model

Prebuild models in the AI context are prefabricated models that have already been trained to perform specific tasks. These models are trained with large data sets and can recognize a variety of patterns. Organizations can use them without having to create their own model from scratch. Examples of prebuilt models include speech recognition, image classification and text translation.

Predictive AI

Predictive AI is a type of AI that generates forecast data to predict future events. Historical data is collected and analyzed by predictive AI so that well-founded predictions can be made.

Predictive Analytics

Predictive analytics, also known as advanced analytics, is a method of analysis that deals with the probable future. It attempts to identify trends, detect deviations from normal values at an early stage and predict future trends as accurately as possible. The question "What could or will happen in the future?" is the focus.

Prescriptive Analytics

Prescriptive analytics, like predictive analytics, deals with the future. Whereas predictive analytics determines probabilities of occurrence for certain events, prescriptive goes one step further and recommends decisions to lead to the optimal outcome or minimise risks. The question behind prescriptive analytics is: What actions should be taken for a certain outcome?

Priint Cloud

The Priint Cloud is a cloud-based publishing solution from Werk II for generating publications in PDF format, such as data sheets.

PRINCE2

The acronym PRINCE stands for PRojects IN Controlled Environments. It is a framework that understands projects as temporary organizations. PRINCE2 forms the corresponding system, consisting of process definitions, role descriptions, templates and methods.

Print Publishing

Print publishing is the publishing of print media (e.g. catalogues, price lists, data sheets, documentation) based on media-neutral data.

Print Rejection

A print rejection, also called database publishing, is a database-supported creation of publications on the basis of a central data source (usually PIM systems). Templates, which define the design rules of the products and are linked to the data, are a prerequisite for data extraction. The output to the output formats (e.g. Adobe InDesign®, QuarkXPress, MS Office) can be either partially or fully automated. Print rejection is suitable for products that are based on recurring design grids, such as catalogues, price lists, data sheets or product descriptions. Providers of print rejection tools include InBetween, priint:comet and Xactuell.

Private Cloud

A “private cloud” is a cloud computing service that is made available to selected users via the Internet or a private internal network.

Product

General form of an item. A product comprises the subset of articles. Products are usually not orderable without further specification by the customer. E.g. T-shirt "Model A".

Product attribute

See here Attribute

Product communication

Product communication involves market communication measures that focus on the product to be distributed. The main task is the structured preparation, enrichment and dissemination of product-relevant information in the appropriate channels.

Product Experience Management

See here PXM

Product group

Grouping of products with common characteristics or thematic reference. E.g. outerwear, facial care or smartphones. The product group structure can have any depth and is usually taken from the MMS system.

Product Information Management

See here PIM

Product-Lifecycle-Management

PLM is an abbreviation for product lifecycle management. This is an approach that makes it possible to integrate all information about a product throughout its entire life cycle - both product data and processes. PLM systems are used to manage and control the information. The difference between a PLM and PIM system is that a PIM system focuses on the current product information and does not include all information about a product. Also, unlike PIM systems, PLM systems do not contain marketing data that supports sales. The focus of PLM is on the product lifecycle phases (concept, design, production, maintenance and disposal) rather than marketing.

Process Management

Process management is a methodology to analyse and continuously improve processes within workflow management. In contrast to workflow management, which is located at the operational level, process management represents the technical and conceptual level.

Prometheus

Prometheus is an open source system monitoring and alerting tool specifically designed for collecting and storing time series data of numerical metrics. Prometheus is an important part of the cloud native computing stack and is often used with Kubernetes.

Prompt

A prompt is a request for input that is addressed to an AI system to achieve a desired output. It serves as a starting point for the interaction and helps the AI model to better understand the context and topic of the conversation.

Proxy

A proxy server is a server that acts as a link between the computer and the target server.

Public Cloud

The “public cloud” is a computing service provided by a third-party provider, such as AWS, over the public Internet and is available for purchase by any user. Public clouds are flexible, scalable and do not require local hardware management, while private clouds can address specific requirements and security concerns.

Pull Marketing

See here Inbound Marketing

Purge

Delete cached content on the Edge servers to ensure that the latest versions are delivered.

Push Marketing

See here Outbound Marketing

PWA

PWA stands for "Progressive Web App" and is a method of app development. It enables the properties of apps on websites. This symbiosis was developed to make double development unnecessary. A responsive or mobile website and an additional native app can be created in one step. PWA can be used without downloading an app, as they are accessed via URLs. In addition, a PWA can be used offline, unlike the classic web app.

PXM

PXM is an abbreviation for Product Experience Management. It supplements the PIM with the area of contextualisation. What is meant here is that the descriptive texts and media of a product are provided to the customer individually or related to his or her application depending on the context. The technical data of a product remain unaffected by this. PXM, as a further process step between product data enrichment and product data distribution, supports the information needs of customers for different benefits.

Python

Python is a versatile programming language that processes character strings consisting of letters, numbers, spaces and symbols. It is popular with developers worldwide due to its growing community and extensive libraries and frameworks.

QMS

Quality management system

QR.de

QR.de ist ein QR-Code Generator, der es ermöglicht, individuelle, dynamische QR-Codes zu erstellen. Im Gegensatz zu normalen QR-Codes kann ein dynamischer QR-Code nachträglich geändert und umfangreiche Statistiken einsehen werden.

Quick Search

The Quick Search is a component in the Simple Search frontend that is activated in the OMN Search Page Plugin and is then available as a tile on the OMN Search page.

Ranking

In online marketing, ranking refers to the order of search results in search engines. The higher the position, the better the ranking.

Refactoring

In software development, refactoring (also known as restructuring) refers to the manual or automated structural improvement of source code while retaining the observable program behaviour. The aim is to improve readability, comprehensibility, maintainability and expandability with the aim of significantly reducing the effort required for error analysis and functional enhancements.

Reference (inherited by…​)

Inheritance type or method. The value of the source field/parent field is transferred by means of unique referencing, i.e. exactly the value stored in the source field is displayed. This value cannot be edited independently of the parent field. When changes are made, all related fields are therefore always affected.

Regression Test

A regression test is the complete repetition of test cases to ensure that modifications in already tested parts of the software do not cause new errors (“regressions”).

Reinforcement learning

A field of machine learning concerned with the development of software agents that learn goal-directed behavior through trial and error in an environment that provides rewards or punishments in response to the agent’s actions (referred to as "policy") to achieve that goal.

Relation

A relation is a relationship or connection between two things, also known as entities. In OMN, for example, a relation is the relationship between a product and a product image. A relation usually has a cardinality.

Relaunch

A relaunch is a new start for something that already exists. This can be a product, a logo, a website or a brand that is changed or improved. The aim is to make the existing product attractive again to the target groups by relaunching it.

remove.bg

remove.bg is a clever platform that helps to automatically remove backgrounds from images. Through integration with OMN, the background can be made transparent, for example, or the main motif can be cut out.
See also Overview of AI functions in OMN Accelerator & AI Mask - remove.bg

Responsive Design

Responsive design refers to the use of creative and technical possibilities when creating a website. This enables websites to adapt to the respective end device of the viewer (menu structure, texts, input methods, etc.) in order to display the content in a way that is easy to read. Hence the term “responsive”, which means “reacting”. The opposite of responsive design is adaptive design.

REST

REST (REpresentational State Transfer) is an architectural style for distributed systems, especially for web services, and thus a flexible and widely used approach for communication between machines. REST and APIs are closely related, but they are not the same thing. REST defines how a web API should be structured in order to function efficiently and uniformly.

REST API

REST API is an abbreviation of the two terms "REST" for "REpresentational State Transfer" and "API" for Application Programming Interface. The REST API is a programming interface that enables the exchange of information on different systems - especially for web services. The REST API is based on the paradigms and behaviour of the World Wide Web (WWW).

Retail Media

Retail media is a form of e-commerce marketing. It involves advertising on retailers' websites or apps. The most common form is “Sponsored Products” in the search results and on the category and/or product detail pages.

Retail Trade

The term retail trade refers to all retail businesses. Typically, retail companies sell their goods to consumers (end users), which they procure from various manufacturers or wholesalers and combine into a product range.

Return on Ad Spend (ROAS)

Return on Ad Spend, or ROAS for short, is a key figure for evaluating and comparing advertisements. The value is used to quantify the actual profit achieved per advertising expenditure in euros.

Rich Client

Rich client, usually also known as smart client, is a client application that executes certain standard functions on the client side, i.e. on the workstation computers, and leaves the complex applications to the connected servers. Rich client also means software that implements application-specific functionality such as the GUI (graphical user interface) and the structure of the software system directly at the client in the desktop applications or also on mobile platforms.

Rich Snippets

Rich snippets are an extension of snippets. In addition to the three components (URL, title and description), they can contain other elements such as stars, links, images, videos, price information, etc. The aim is to make the search results more visually appealing and at the same time more informative in order to increase the CTR. Rich snippets are generated using markup data.

RNC

Abbreviation for Root Node Configuration (configuration of FileSystem accesses for OMN, which is configured in the OMN backend).

Round Robin

Round Robin is a method of load distribution in which competing processes are assigned limited resources in a cyclical sequence - see also Synchronizer.

RxJS

RxJS is a program library for reactive programming that enables asynchronous and event-based programming using observable sequences and LINQ-like query operators in Typescript. TypeScript and Angular are closely linked and complement each other in the development of web applications.

S3

Amazon Simple Storage Service (Amazon S3) is an object storage service that offers scalability, data availability, security and performance.

S3 Bucket

An S3 bucket is a scalable storage space in the AWS cloud. S3 buckets are used to store the assets provided from the DAM and are therefore the data basis for the CDN and dynamic imaging. Furthermore, calculations generated by Dynamic Imaging are also stored in an S3 bucket/cache bucket.

SaaS (Software-as-a-Service)

SaaS is the abbreviation for Software-as-a-Service. This is a sub-area of cloud computing and represents a software model that enables the user to use software via a web browser. The software is operated and maintained by the respective provider. The counterpart to Software-as-a-Service (SaaS) is On-Premises.

SAFe

SAFe stands for Scaled Agile Framework. It is a framework with which Scrum and other agile methods can be scaled to a company. The basic idea is to divide all work steps into cycles that are coordinated with each other across three levels (portfolio level, program level, team level).

Sales Qualified Lead (SQL)

SQL is the abbreviation for Sales Qualified Lead. This is a lead that is likely to lead to a purchase. A Sales Qualified Lead forms the next stage of an MQL and can also be the preliminary stage of a customer, should a deal be closed.

SAML

SAML (Security Assertion Markup Language) is an open-source XML framework that enables the exchange of authentication and authorization information and is used to tell external applications and services that a user is really who they say they are. SAML makes Single Sign-On (SSO) technology possible by providing a method for authenticating a user once and passing this authentication on to multiple applications.

Scrum

Scrum is a methodical approach to agile project management in which complex projects are divided into prioritized individual steps and implemented in so-called sprints. Instead of planning projects in advance as in traditional project management, a step-by-step approach is used to maintain flexibility and enable rapid adjustments.

SEA

SEA stands for Search Engine Advertising and refers to advertising in search engines such as Google.

Search engine

A search engine is a program that can be used to search the World Wide Web for specific search terms (keywords). The search is carried out according to a specific algorithm. After entering the search term, the results sorted by relevance are displayed in a hit list. The results are usually websites that have been indexed by the search engine. Examples of search engines are Google, Yahoo!, Bing, Baidu, DuckDuckGo or Yandex.

Segmentation

Term used in the context of AI to describe the process of determining the areas and boundaries of an object in an image.

SEM

SEM is the abbreviation for Search Engine Marketing and means search engine advertising. It is a sub-area of online marketing and includes all measures to lead visitors to your website via search engines such as Google. SEM is a generic term for SEA (search engine advertising) and SEO (search engine optimization).

SEO

SEO is short for Search Engine Optimization. This is the constant optimization of one’s own website in order to achieve a better ranking or a better listing in organic searches.

Service Desk

A service desk is an issue tracking system or ticket system. This is software for receiving, acknowledging, classifying and processing customer requests in the form of tickets or cases.

Servlet

A servlet is a Java programming class that is used to extend the capabilities of servers that make applications accessible via a request-response model.

Set

A set combines individual articles in the form of an "artificial bracket", which are not already combined on the basis of the given hierarchical structure (e.g. product). They are therefore fictitious products (or products) that exist outside the hierarchy and combine any articles (e.g. main article + spare part + consumable + bonus article). A set neither inherits attributes from a higher level nor does it pass them on to the linked articles. However, if necessary, special attributes can be created for the representation and derivation of sets.

SFTP

SFTP (Secure File Transfer Protocol) is a file transfer protocol that uses a set of utilities to provide secure access to a remote computer. It is considered by many to be the optimal method for secure file transfer. See also FTP.

Simple Search

Sitemap

A sitemap is a hierarchical structure of a website.

SLA (Service-Level-Agreement)

SLA is the abbreviation for Service Level Agreement. This is a contract for recurring services between the client and the service provider. The special feature of an SLA is that the service level or service quality of the service to be provided is specified (e.g. availability, response time, etc.).

Snippet

A snippet is a teaser for a website that consists of a URL, headline and a short description and is displayed in this combination in the search results of a search engine. It serves as a preview of a website and is decisive as to whether users visit the website or not.

SOAP

SOAP, originally for "Simple Object Access Protocol", is a network protocol that allows data transfer between systems on the web. It serves as a connection point between the client and a server and enables the server’s services to be executed.

Solr

Solr is an OpenSearch search server from Apache analogous to Elasticsearch, which is based on the Lucene library and enables the integration of vertical search engines.

Social Media

Social media is the English term for social media. It is the generic term for all platforms on the internet that users can use to network with each other or in groups in order to exchange information (publication of information, opinions, experiences, knowledge, photos and videos). Digital platforms include, for example, Facebook, Twitter, Xing, LinkedIn, YouTube, Pinterest, Instagram, TikTok and many more.

Spring Framework

The Spring Framework is an open-source framework for the Java platform that is often used for web applications to simplify development with Java/Java EE and promote good programming practices.

SQL

SQL is an abbreviation and stands for "Structured Query Language". This is a standard programming language for databases. SQL can be used to create database structures in relational databases as well as to edit and query the databases based on them.

SSL

SSL (Secure Sockets Layer) is an important technology on the Internet that protects data and ensures that online communication remains private. TLS (Transport Layer Security) is the current version of SSL and is an updated and more secure version.

SSO

Single sign-on (SSO) is an authentication method where a user logs in once with their credentials and can then access multiple related but independent software systems without having to re-enter their credentials.

Storage Element

Database object in OMN, which represents a physical asset, e.g. an image

Subscription

A subscription in the context of cloud services refers to a subscription model that is widely used in the IT industry, particularly in the area of software and cloud services.

Supervised learning

A model attempts to learn the structure of a data set, often trying to identify latent groupings in the data without explicit labelling. The result of unsupervised learning is often good input for a supervised learning algorithm at a later time.

Surface Link

A surface link is a link that refers to the homepage of a website.

Synchronizer

Synchronization refers to the synchronization of processes over time. In OMN, the Synchronizer is a component that keeps assets on the file system synchronized with the database and generates previews during import that are displayed in the web UI. The Synchronizer can also be operated as a round robin.

Synchronous

Synchronous execution requires tasks to be completed one after the other. This involves waiting until one task is completed before moving on to the next. This method is suitable for coordinated, time-critical processes.

Systran

Systran is a cloud-based software that allows documents and texts to be translated quickly and accurately into over 50 languages.
See also Overview of AI functions in OMN Accelerator & SYSTRAN Translate

Tagging

Tagging means marking or labeling content. Tags or labels are used to assign appropriate keywords to content. In the DAM context, this refers to the tagging of digital assets in order to find managed files such as images, documents, audio or videos using keywords.

Target group

A target group refers to a subset of people who are to be reached with marketing measures. Market segmentation is used to divide the overall market into buyer groups with similar characteristics. The main criteria for market segmentation are demographics, geography, psychographics and behavior, which in turn can be broken down further. Buyer personas form the further development of the target groups.

TechStack

The term TechStack covers the set of technologies used in a company. It refers to data sources, programming languages, frameworks and technology services that are used to create and run an application.

Template

As a predefined template with design and layout elements, it forms the basis for the design of documents, websites, catalogues or brochures, for example. With the help of templates, users can fill the corresponding templates with graphic, textual or multimedia content and complete them.

textengine.io

textengine.io is a content automation platform that transforms structured data into high-reach texts in various languages with the help of artificial intelligence.
See also Overview of AI functions in OMN Accelerator

TID

Abbreviation for Technical ID - i.e. an ID that is unique across the entire system landscape and is used for communication between systems. An asset is identified in the entire process chain by means of a unique ID. In OMN there is the OMN TID, also known as the OMN Asset TID.

TikTok

TikTok is a free social media video platform. It offers users the opportunity to view, record and edit video clips. The platform is particularly popular with Generation Z.

TLS

TLS (Transport Layer Security) is an encryption protocol for secure data transmission on the Internet. See also SSL.

TMS

TMS is the abbreviation for Translation Management System. This is software for the centralization and automation of translation workflows. TMS (e.g. Across or Trados) can be used to create translation jobs and send them to translation service providers, terminologists, editors and proofreaders. In addition, TMS can be connected to various systems such as a PIM system.

Token (Authentication/security token)

An API token is a unique code sequence that is used for user authentication. In the world of APIs (Application Programming Interfaces), a token is used to verify the identity of a user, an application or another system.

TOTP

Time-based One-Time Password (TOTP) is a method for generating time-limited one-time passwords. It is often used for two-factor authentication (2FA). See also OTP.

Touch ID

Touch ID is a biometric authentication method that is used on Apple devices such as iPhones, iPads and Macs and uses a fingerprint for identification instead of a traditional password. The fingerprint is stored as a passkey.

Touchpoint

In marketing, touchpoints are all possible points of contact with which a potential or existing customer comes into contact with a company, a brand or a product. Touchpoints are therefore also referred to as points of contact. Touchpoints can be digital (website, apps, social media presence, etc.) as well as offline or on-site (store, service counter, etc.). They are divided into direct and indirect touchpoints. Direct touchpoints are controllable points of contact that a company can influence itself, as communication takes place directly between the customer and the company (SEA, newsletters, trade fair appearances, etc.). Indirect touchpoints, on the other hand, include all points of contact that a company cannot control or can only control to a limited extent, as an indirect level is interposed in the communication (rating portals, recommendations, editorial reports, etc.). The sum of the touchpoints forms the customer journey.

Traffic

In online marketing, traffic refers to the number of visitors to a website. Traffic not only reflects the attractiveness of a website, it is also a ranking criterion for Google. The higher the traffic or hits, the higher the quality of a website. Web analysis tools such as Google Analytics are used to determine traffic.

Transfer Learning

A modelling approach that uses knowledge acquired in one problem to solve another or related problem, thereby reducing the need for significant additional training data and computation.

Transition

Transitions in the workflow context are the steps that a work process goes through between different statuses. They enable the transition from one status to another. Each transition has specific properties, such as conditions, post-functions and screens. Transitions are crucial for controlling the progress of a workflow and managing the flow of tasks.

Translation Management

Translation management describes the automation of translation processes during the production of content in different languages. The supporting technology or software is called a translation management system, or TMS for short.

Twitter / X

Twitter is a social media platform that can be used as a means of communication for short messages between private individuals, organizations and companies. All messages (also known as tweets) have a maximum length of 280 characters.

Two-factor authentication (2FA)

Two-factor authentication (2FA) is a security method that requires two different forms of identification to access resources and data, e.g. password and OTP.

Type (Datatype)

Format of a field content or attribute. E.g. digits (Number), text (String), yes/no value (Boolean) or enumeration (Enumeration).

Type Ahead Search

Search, which supports automatic suggestions, i.e. as a user types in the search bar, matches to the search term(s) are found and presented immediately; should be enabled in the OMN backend for use.

TypeScript

TypeScript is a typed scripting language developed by Microsoft that is based on the ECMAScript 6 standard proposals and adds static typing to JavaScript. TypeScript is the main language used in the development of Angular.

Unit Test

A module test (also known as a unit test or component test) is a software test used to check individual, definable parts of computer programs.

Unsupervised learning

A model attempts to learn the structure of a data set, often trying to identify latent groupings in the data without explicit labelling. The result of unsupervised learning is often good input for a supervised learning algorithm at a later time.

Update

An update is an installation of a patch or service pack offering fixes and minor enhancements.

Upgrade

An upgrade is the process of updating to a newer, enhanced minor version of OMN which contains new features, changes and also bug fixes.

URI

Abbreviation for Uniform Resource Identifier (character string to identify an abstract or physical resource, e.g. a website).

User Experience (UX)

The term user experience (UX) refers to the psychological and physiological experience of a user when interacting with a product, service, brand or facility.

User Federation

User federation is an IT concept in which a person’s electronic identity and attributes are linked via several separate identity management systems. It enables the trustworthy use of a single authentication token across multiple IT systems. Single sign-on (SSO) is a sub-aspect of federated identity management, as it only relates to authentication and technical interoperability.

USP

USP is the abbreviation for Unique Selling Proposition. In marketing, it refers to a value proposition or an outstanding feature that sets products or services apart from similar offers from competitors. The aim is to encourage potential customers to make a purchase. USP is also referred to as a unique selling proposition.

Value (inherited by …​)

Inheritance type or method. The value of the source field/parent field is passed on to the child field (comparable to copying). Initially, the same value is displayed as in the source field, but this can be edited independently of the parent field. This makes it possible to adjust inherited values individually and subsequently and to maintain them separately.

Variant (PIM)

In a two-level OMN hierarchy: unique characteristic of a product - also article. Unit which can be purchased by the customer. Several articles form the quantity below a product. E.g. T-shirt "Model A" in size M. In a three-level hierarchy, the variant is defined as the level below the article.

Variants

In contrast to versions, variants are optional derivatives of a file. For example, a web-friendly JPG variant can be created from the current version of a graphically revised TIF file. Several variants of a file can exist at any one time. Variants can also be used for motif-related relationships, e.g. to declare several product photos from different angles.

V-Commerce

V-commerce (also known as voice commerce or voice-powered commerce) is a sub-sector of conversational commerce in which goods or services are offered and sold via voice assistants (e.g. Alexa, Siri or Google Assistant). Users of smart devices can order goods or services simply by voice command.

Versions

Versions represent the processing status of a digital asset at a specific point in time. There is only ever one current version of a file at any one time. Outdated versions can be viewed via version management, but cannot be found directly in the media overview.

Version and Variant Management

Version and variant management in the DAM context deals with the management of file versions and variants. It includes archiving, logging of changes, restoration of older versions and access coordination for files, regardless of type or size. OMN has extensive functions for version and variant management of files.
See also Version View & Asset Variations

Visibility index

The visibility index is a value that indicates the visibility or position of a website in search engines. The higher this value, the better the visibility. The value can be determined using SEO tools (such as Sistrix, Xovi and Seolytics). However, each SEO tool calculates its own visibility index.

VM

A virtual machine (VM) is a virtual environment that acts as a virtual computer and offers the same functions as physical computers.

Voice Commerce

See here V-Commerce

VR (Virtual Reality)

VR stands for "Virtual Reality" and refers to a computer-generated, interactive reality.

Web Application Framework

A frontend web application framework is a software library or platform that is specially designed for the development of the user interface (frontend) of web applications and thus enables the efficient creation of appealing and functional user interfaces for modern web applications. It offers ready-made tools, components and structures to facilitate development.

WebAuthn

WebAuthn (Web Authentication) is an API specification of the W3C that provides a secure method for users to log in to online services and websites. Various authentication methods such as biometrics (e.g. fingerprint or facial recognition) and hardware-based authentication (e.g. USB or NFC tokens) are used.

Web Client

A web client represents the user side of the web in the client-server model of the World Wide Web. Therefore, web clients are also called browsers. Communication between them takes place according to the request-response procedure (question-answer procedure). The web client makes a request to the web server via HTTP and receives the response via HTML.

Web Content Management (WCM)

See here Content Management System (CMS)

Webcrawler

See here Crawler

Webserver

A web server transmits documents to clients such as web browsers. A web server can be the hardware with web server software or just the web server software itself. Web servers are used locally, such as in a company intranet, but predominantly as a WWW service on the Internet.

Webshop

A web shop or online shop is a website for selling products or services via the Internet (WWW) (electronic commerce or e-commerce). The websites are based on a shop system.

WebP

WebP is an image format that uses both lossy and lossless compression and supports animation and alpha transparency. It was developed by Google to create files that are smaller for the same quality or higher quality for the same size than JPEG, PNG and GIF image formats.

Web-to-Print

Web-to-print is the template-based design and customization of advertising materials without knowledge of special graphics software. Web-to-print is a sub-area of web-to-publish.

Web-to-Publish

Web-to-publish is the web-based creation and transmission of documents for various output channels (print, online, mobile). Web-to-print, which is purely related to print media, is a sub-area of web-to-publish.

Werk II Comet priint:suite

The priint:suite from Werk II is a database publishing solution for Adobe Indesign and Adobe Illustrator.

Whitelist

In email marketing, a whitelist, also called a white list or positive list, refers to a list of trustworthy email senders. Persons or companies that are entered in a whitelist and classified as trustworthy can send e-mails directly to the recipients' inbox without being marked as spam. The opposite of this is the blacklist.

Work-Breakdown-Structure (WBS)

The term work breakdown structure (WBS) refers to a work breakdown structure (WBS) that visualizes all the tasks required to complete a project and divides them into work packages and subtasks. For project managers, a WBS forms the basis for scheduling, process, resource and cost planning.

Workflow

A workflow is a sequence of work steps that are related to each other and pursue a specific goal. In companies, workflows can help to increase profitability, performance and efficiency, relieve employees and avoid errors. They describe the complete or partial operations of an automated business process. In OMN, customer-specific workflows can be mapped with Camunda.
See also OMN Camunda Integration & WFM (Workflow Management)

Workflow Management

A workflow is a sequence of work. A workflow represents the sequence of corresponding, related work steps and consists of a start event and end result. The methodology behind this is called workflow management. It aims to design and coordinate the optimal workflow and to check the status of the processing. Since workflow management represents the operational level, it is not the same as process management. The supporting technology or software is called a workflow management system.

WWW

WWW is an abbreviation for World Wide Web. It is a part or service of the internet to provide web pages. The contents of a website are displayed via a browser (e.g. Firefox, Internet Explorer or Chrome).

Xactuell

Xactuell is Codeware’s intuitive dynamic database publishing standard software for Adobe InDesign when it comes to the manual, partially or fully automated production of print publications of any kind.

Ximilar

Ximilar is a cloud platform that offers various image recognition solutions for tagging, visual search, facial recognition and categorization.
See also Overview of AI functions in OMN Accelerator & Ximilar

XING

XING is a free social media platform for careers and work. Unlike LinkedIn, it has a strong focus on German-speaking users.

XLIFF

XLIFF (abbreviation for “XML Localization Interchange File Format”) is an XML-based bilingual format that was developed to standardize the exchange of localized data between different tools during the localization process. It serves as a common format for the exchange of translation tools.

XML

XML stands for "Extensible Markup Language". This is a text-based format for exchanging structured information. XML is derived from the older standard SGML (Standard Generalized Markup Language) and serves as a markup language, like HTML, for marking up data. The difference with HTML is that XML is used for structuring and meaning data, while HTML focuses on the visual presentation and behavior of data on the web.

XMP

XMP is the abbreviation for Extensible Metadata Platform. XMP is a standard for embedding metadata in digital media or attaching it as a branch file. For example, data about the photographer, the equipment used and the location where the photo was taken can be embedded in a photo. OMN enables XMP to be written to files.
See also Detailed information for file formats

YouTube

The social media platform YouTube is the most popular Internet video portal in the world and allows users to publish, watch and rate videos free of charge.

Zapier

Zapier is an online tool that makes it possible to link different web applications with each other, transfer data and implement process automation. It automates the actions of most apps and software used in the company so that recurring processes can be executed automatically.