Digital Product Pass (DPP)

What is the Digital Product Pass?

The Digital Product Pass (DPP) bundles digital product information throughout the entire life cycle, creating greater transparency for customers.

The DPP will become particularly important with the adoption of the “Ecodesign for Sustainable Products Regulation” (ESPR) by the European Parliament in 2024, which will focus on sustainability and customer satisfaction through the Digital Product Pass.
This will make the DPP an EU-wide, standardized, mandatory system that must be gradually integrated into a wide range of industries by 2027.

The aim is to promote transparency, sustainability, and the circular economy by providing data on materials, origin, reparability, energy efficiency, and recycling.
This data must be made accessible via QR code or app, for example.

The advantages include:

  • stronger circular economy

  • easier access to product information

  • increased transparency

  • greater sustainability

  • greater efficiency

  • increased trust and customer loyalty

  • optimization of design, production, and logistics

  • better use of resources and waste prevention

  • better customer understanding

  • better cooperation in the supply chain

What information does the DPP contain?

The DPP contains various product information, including:

  • Manufacturer information

  • Materials

  • Energy efficiency

  • Production information

  • Origin information

  • Repairability information

  • Instructions for proper disposal and recycling

What are the requirements for DPP?

There are a number of challenges and requirements to consider for DPP:

  • Consider the provisions of the Ecodesign Regulation (ESPR)

  • Data integration and management
    Extensive product data on materials, manufacturing methods, and environmental impacts must be integrated.

    • Data availability
      Much of the data relevant to DPP (e.g., material compositions, manufacturing processes) is often incomplete, insufficiently detailed, or unavailable in a suitable form.
      In such cases, it may be necessary to establish new interfaces and work closely with suppliers and partners.

    • Data quality
      Existing data should be checked and converted into a uniform format.

  • Technology and infrastructure
    Applications for data management and provision are required. A PIM (Product Information Management) is useful here to centralize all product data.

  • Resources
    The introduction of DPP may require expenditure on technology, training, or personnel.

How can PIM help with the implementation of the DPP?

With the help of PIM (Product Information Management), product data is centralized, made available, and kept up to date, which facilitates the integration of the DPP.

A PIM is particularly helpful in the following ways:

  • Data quality
    Product data is standardized, validated, cleaned up, and continuously updated. This ensures the accuracy of product information.

  • Centralization
    The PIM collects all product information in one place and makes it available consistently.

  • Automation
    The PIM reduces manual effort through automated processes and AI functions, e.g., in

    • creation and enrichment of product data

    • validation of product data

Conclusion: PIM saves time, effort, and resources and contributes significantly to data quality, which is essential for the DPP.

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