Online Media Net (OMN)

Online Media Net is a tool for excellent product data management and communication and bundles the entire range of omnichannel marketing in a central, fully web-based solution. Omnichannel marketing aims to create a comprehensive customer experience across all of a company’s advertising and sales platforms and describes a marketing strategy in which all of the channels involved are linked together in a fluid and networked manner.

In order to meet the diverse user requirements, OMN has a modular structure and can be adapted specifically. The respective modules are freely configurable on request and include, in the minimum version, Product Information Management, which centralizes product information such as texts and attributes, or Digital Asset Management, in which digital content (such as image data and videos) is managed in a media-neutral manner. The automation of complex and time-consuming work steps is possible in a granular way by means of the workflow module. Further modules can be added according to need and application purpose.

OMN enables users to obtain the right product data, create content in line with market requirements, and automate channel-appropriate data distribution within its solution concept through the Channel Management module. Thanks to an open interface, the integration of existing master data and output channels is seamless.

Due to its functional scope and customer-specific configuration options, OMN is aimed at medium-sized companies as well as globally operating corporations. Based on the experiences of the last years apollon has created an out-of-the-box variant of OMN, which is especially attractive for small and medium-sized companies - the OMN Accelerator. Due to already prefabricated classifications and structures, the low-maintenance operation and the transparent product scope, the OMN Accelerator as SaaS solution enables a particularly fast start-up and maximizes the return of investment and thus new standards in the PIM market.