PIM (Product Information Management)

Product Information Management (PIM) is a tool for the central creation, maintenance, management and enrichment of product information for all output channels. It includes the display and maintenance of product features (texts, attributes, properties) as well as the display of item master data transferred from ERP systems and their enrichment with PIM-specific marketing features. The goal is to create a "golden record" from rudimentary master data that can be used in all channels. Another function is DQM processes, which are used to achieve and monitor channel-specific data quality. In addition, product-related content such as images, videos, audio files or documents can be referenced to products there and prepared for output to the various marketing channels.

It is also possible to define classifications and attributes, create and group products, articles and variants (one- to three-level hierarchy), assign the created attributes to classes (so that they are only displayed for the articles of this class) and maintain field contents/attributes.

For more information, visit apollon | PIM